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Dr. Stefan Hoffmann
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Phone:
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+49 351 463-32334
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Fax:
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+49 351 463-37176
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Email:
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Stefan.Hoffmann@tu-dresden.de
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Address:
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Helmholtzstr. 10, Hülsse building, room N 313, 01069
Dresden
(map: small and large)
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Consultation:
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thursday 10.00 - 11.30
(after registration)
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Teaching:
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Lecture"Marketing-Forschung",
Bachelor Marketing
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Vitae:
Publications:
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CV (english)
list of publications (pdf)
Selected recent publications:
Mai, R.; Hoffmann, S. (2011): Four
Positive Effects of a Salesperson’s Regional Dialect in
Personal Selling, Journal of Service Research,
14 (4), 423-437.
Hoffmann, S. (2011): Anti-Consumption as a Means of Saving
Jobs, European Journal of Marketing, 45 (11/12),
1702-1714.
Hoffmann, S.; Schwarz, U.; Müller, S. (2011): The
Ambivalent Effects of Website Complexity, International
Journal of Internet Marketing and Advertising, 6 (4),
413-433.
Hutter, K.; Hoffmann, S. (2011): Guerrilla Marketing. The
Nature of the Concept and Propositions for Further
Research, Asian Journal of Marketing, 5 (2),
39-54.
Hoffmann, S.; Mai, R.; Smirnova, M. (2011): Development and
Validation of a Cross-nationally Stable Scale of Consumer
Animosity, Journal of Marketing Theory &
Practice, 19 (2), 235-252.
Hoffmann, S.; Soyez, K. (2010): A Cognitive Model to
Predict Domain-specific Consumer Innovativeness, Journal
of Business Research, 63 (7), 778-785.
Hoffmann, S.; Müller, S. (2009): Consumer Boycotts Due to
Factory Relocation, Journal of Business Research, 62
(2), 239-247.
Selected books:
Hoffmann, S.; Müller, S. (2010) (Eds.):
Gesundheitsmarketing: Gesundheitspsychologie &
Prävention, Bern: Hans Huber.
Hoffmann, S. (2008):
Boykottpartizipation. Entwicklung und Validierung eines
Erklärungsmodells durch ein vollständig integriertes
Forschungsdesign, Wiesbaden: Gabler Edition
Wissenschaft.
Call for Papers:
Special Issue in "der markt - International Journal of
Marketing" on Health Marketing.
Guest editors: Dr. Stefan Hoffmann, Dr. Robert Mai,
Dipl.-Kffr. Uta Schwarz.
Further information: Marketing for a healthier world:
Emerging topics in health marketing
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Last modified:
28.03.2012 14:00
Author:
Stefan Hoffmann
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Contact
Dr. Simone Loose
team assistant
Kerstin Kosbab
Phone.: +49
351 463-33138 begin_of_the_skype_highlighting +49
351 463-33138 end_of_the_skype_highlighting
Fax: +49 351 463-37176
 mls@rcs.urz.tu-dresden.de
Office:
Helmholtzstraße 10
Hülsse building, 3rd floor,
room 322
Mail to:
Technische Universität Dresden
Chair of Marketing
01062 Dresden
Germany
Bulk mail:
Technische Universität Dresden
Fakultät Wirtschaftswissenschaften
Chair of Marketing
Helmholtzstraße 10
01069 Dresden
Germany
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