Forschungsthemen
[MA] An Improved Catalogue for Business Model Patterns in Business Model Innovation
The aim of this thesis is to improve the current catalogues for Business Model Patterns. Sev- eral papers and the recent book "The Invincible Company" of Alex Osterwalder collect such patterns for startups (invent patterns) as well as re-orienting companies (improve patterns). However, the template of the pattern catalogue entries seems to be in a rather weak shape. Compared to Software Design Patterns, introduced in the mid of the 90s, which usually are described in a mature set of attributes, the attributes of Business Model Patterns are described unsystematically, and often implicitly - which makes the catalogues hard to use and not really descriptive.
Betreuer: Uwe Aßmann