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Chair of Business Management, esp Marketing

learn more Chair of Business Management, esp Marketing

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About the professorship

Prof. Dr Florian Siems has held the Chair of Business Administration, specializing in Marketing, since December 2013.

In the Bachelor's degree programme, students become acquainted with "classical" marketing, particularly marketing strategy, information bases as well as product policy and examine price and communication policy in depth. The Master's degree consolidates selected content, particularly in the area of relationship marketing and market research.

The higher-order research focus of the Chair is relationship marketing, i.e. setting up and arranging (long-term) relationships between a company and its stakeholders.