Forschungsgruppe Marktorientierte Unternehmensführung

Important topics at a glance

Corporate Management and Marketing

FGMU's research activities focus on process-oriented analyzes to investigate the requirements, concepts and effects of the strategies for change management and zero-defect quality (Six Sigma). In the focus of all scientific and practice-oriented analyzes and implementation concepts are cause-and-effect relationships, designed and depicted in value drivers - success factors - value generators.

Wert-QM

The FGMU has successfully completed a two-year research project "Value-oriented Quality Management" „Wertorientiertes Qualitätsmanagement (Wert-QM)“ funded by the Federal Ministry of Economics. The project includes a user guide and a demonstrator with web-based project software with cloud computing. Interested companies can view and use the concept and the web-based demonstrator at https://demo.wert-qm.de/en/users/login. If required, we are happy to provide you with consulting services with our expertise. Further information is available at https://www.wert-qm.de/

Strategic Positioning and Customer Satisfaction (German)

New publication in November 2020 by Springer Nature

Clear and meaningful strategic positioning of the company as a basis for the conception and analysis of target customer satisfaction – Origin, Measurement and Evaluation of Customer Satisfaction – New methods for real-time measurements – Cause and effect relations and instruments of customer retention – Practice-oriented solution approaches for common implementation problems

Welcome

on the website of the
Research Group Corporate Management and Marketing (FGMU)
run by Prof. Dr. Armin Töpfer.

You will find our office at Strehlener Straße 24, D-01069 Dresden in room 545 (5th floor).

Feel free to contact us by phone on +49 351 463 32187 or write us an email.