Kate Shaw : ATLAS Outreach and communicating with the public

The ATLAS Education & Outreach program supports a wide variety of projects designed to communicate the goals and accomplishments of the ATLAS Experiment to the general public. Essential to the implementation of these projects are a well structured and current communication plan, an active core group with diverse expertise, and an engaged and imaginative collaboration. When communicating with a wide public audience, goals, messages, well defined target audiences, and platforms must be identified. This talk will describe this process and the wide ranging activities of the ATLAS Outreach group.