Publication in European Transport Research Review

Contribution on user group-specific design of mobility packages published in European Transport Research Review
How and for whom do mobility packages have to be designed in order to reach as many users as possible while reducing the use of the own, private vehicle? Which groups of users of mobility offers can be identified and are there patterns that allow a reduction of the offer to a few product bundles? These and other questions are explored in the article "Conjoint analysis of mobility plans in the city of Dresden" by former staff member of the Chair of Industrial Management and the Center Car Business Management, Benjamin Maas, and his supervisor Prof. Dr. Udo Buscher, which has now been published in the European Transport Research Review (https://doi.org/10.1186/s12544-021-00478-2). The paper builds on the successful work in the Cluster C Boysen-TU Dresden Graduate School and provides valuable starting points for the analysis of users' behavioral adaptations to new mobility concepts in subproject C3.

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