Prof. Dr. Florian Siems
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Professor
NameMr Prof. Dr. Florian U. Siems
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Research priorities
•Customer satisfaction
•Customer requirements life cycle management
•Customer integration management
•Internal marketing
•Customer communication
•Price communication / negotiations
•Marketing strategies
•Technology marketing
VITA
Univ.-Prof. Dr Florian U. Siems has held the Chair of Marketing at Technische Universität Dresden since 1 December 2013. His previous posts included RWTH Aachen University (university professorship in Technology and Service Marketing, 2012-2013; junior professorship in B2B Marketing funded by the "Excellence Initiative", 2008-2012), Salzburg University of Applied Sciences (professorship and headship of department of Marketing, 2005-2008), TU München (lecturer, 2003-2005) and University of Basel (research associate, 1998-2005, doctorate awarded with "summa cum laude", 2002). His thesis on the subject of "price perceptions of services“ received several awards, including the University of Basel's faculty prize and prizes of market research associations in Germany, Switzerland and Austria. Siems has also received awards for his commitment to teaching, including 3rd place in the 2012 cross-faculty teaching prize awarded by RWTH Aachen University and "Prize for Excellence in Teaching" (in the professor category), for the winter semester 2013/14, summer semester 2014 and winter semester 2014/15 awarded by the Faculty of Economics at TU Dresden. In addition to his activities at universities, Florian Siems has also been, and still is, involved in practical activities, for example as a consultant (employed: 1998-2005; self-employed: 2005-2008) and coach.
Publications
2016
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Kunden im Bedarfslebenszyklus crossmedial begleiten – Möglichkeiten und Grenzen am Beispiel SBB , 2016, Crossmedia - Kommunikation in kulturbedingten Handlungsräumen: Mediengerechte Anwendung und zielgruppenspezifische Ausrichtung. Schmidt, C. (ed.). Wiesbaden, p. 93-110, 18 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
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Vom Produktanbieter zum Dienstleister – Eine bedarfslebenszyklusbezogene Betrachtung , 2016, 17 p.Research output: Other contribution > Other
2015
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Ally or Dependent? Exploring the Consequences of Stereotypes Towards Customers , 2015Research output: Contribution to conferences > Paper
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Cause - related Marketing as a tool for brand management – an empirical study , 2015, 16 p.Research output: Other contribution > Other
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Customer Education“ – Eine stereotypenbasierte interdisziplinäre Diskussion , 2015Research output: Contribution to conferences > Paper
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Customer Integration – A Critical Case - Supported Observation of the Risk of a Marketing Trend , 2015, 7 p.Research output: Other contribution > Other
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Poka Yoke für Dienstleistungen – Ein Ansatz zur Vermeidung von Kundenfehlern , 2015, 21 p.Research output: Other contribution > Other
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The Life Event Cycle as an Instrument of Rela tionship Management in SMEs: Theory, Results of an Empirical Investigation at a Health Club and Management Implications , 2015, 15 p.Research output: Other contribution > Other
2014
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Das Risiko der Integration des Kunden in den Erstellungsprozess bei Dienstleistungen. Theoretische Grundlagen und Konsequenzen für Kommunikation, Marketing und Unternehmensführung , 2014, Kommunikation in Change und Risk: Wirtschaftskommunikation unter Bedingungen von Wandel und Unsicherheiten. Wiesbaden, p. 253-270, 18 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report