Prof. Dr. Florian Siems

Professor

Mr Prof. Dr. Florian U. Siems

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Hülße-Bau, Room 521 Helmholtzstraße 10

01069 Dresden

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Research priorities

•Customer satisfaction

•Customer requirements life cycle management

•Customer integration management

•Internal marketing

•Customer communication

•Price communication / negotiations

•Marketing strategies

•Technology marketing

VITA

Univ.-Prof. Dr Florian U. Siems has held the Chair of Marketing at Technische Universität Dresden since 1 December 2013. His previous posts included RWTH Aachen University (university professorship in Technology and Service Marketing, 2012-2013; junior professorship in B2B Marketing funded by the "Excellence Initiative", 2008-2012), Salzburg University of Applied Sciences (professorship and headship of department of Marketing, 2005-2008), TU München (lecturer, 2003-2005) and University of Basel (research associate, 1998-2005, doctorate awarded with "summa cum laude", 2002). His thesis on the subject of "price perceptions of services“ received several awards, including the University of Basel's faculty prize and prizes of market research associations in Germany, Switzerland and Austria. Siems has also received awards for his commitment to teaching, including 3^rd place in the 2012 cross-faculty teaching prize awarded by RWTH Aachen University and "Prize for Excellence in Teaching" (in the professor category), for the winter semester 2013/14, summer semester 2014 and winter semester 2014/15 awarded by the Faculty of Economics at TU Dresden. In addition to his activities at universities, Florian Siems has also been, and still is, involved in practical activities, for example as a consultant (employed: 1998-2005; self-employed: 2005-2008) and coach.

Publications Prof. Dr. Florian Siems

76 Entries

2023

Digitale Sprachvarietäten in der externen Markenkommunikation – Eine empirische Untersuchung des Einflusses der Vong-Sprache auf die Markeneinstellung, Kaufabsicht und GlaubwürdigkeitCudak, J., Göttling, J. & Siems, F. U., 2023, Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate. Nielsen, M., Grove Ditlevsen, M. & Julius Pedersen, A. G. (eds.). Wiesbaden: Springer Fachmedien Wiesbaden, p. 331-356, 26 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
Interfering in Sustainable Travelling of Customers and Employers: An Empirical Study and Implications to Purpose Marketing from a customer perspectiveMücksch, J., Ruckau, P., Schubert, K., Arnold, P., Finsterbusch, F., Helleken, T., Pohlers, L. & 6 others, 2023, Proceedings of 23rd International Marketing Trends Conference 2024 Venice, ed. Alberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann, Paris-Venice Marketing Trends AssociationElectronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Conference contribution
Kommunikationsanwendungen mit Big Data und KI -- technisch fortschrittlich, aber sozial bedenklich? Eine kritische Diskussion zum aktuellen Stand in Forschung und Praxis aus Sicht des Relationship MarketingLandmann, E., Siems, F. U. & Nguyen, B. D., 2023, Soziale Themen in Unternehmens- und Wirtschaftskommunikation: Social Issues in Corporate and Business Communication. Schmidt, C. M., Heinemann, S., Banholzer, V. M., Nielsen, M. & Siems, F. U. (eds.). Wiesbaden: Springer Fachmedien Wiesbaden, p. 173-188, 16 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
Lessons learned from COVID-19: Zwischenmenschliche Kommunikation in digitalen Geschäftsbeziehungen -- eine beziehungsmanagementorientierte Betrachtung auf Basis des Event Life CycleLandmann, E., Pilny, H. L., Siems, F. U. & Nguyen, B. D., 2023, Soziale Themen in Unternehmens- und Wirtschaftskommunikation: Social Issues in Corporate and Business Communication. Schmidt, C. M., Heinemann, S., Banholzer, V. M., Nielsen, M. & Siems, F. U. (eds.). Wiesbaden: Springer Fachmedien Wiesbaden, p. 43-58, 16 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
Soziale Themen in Unternehmens- und Wirtschaftskommunikation: Social Issues in Corporate and Business CommunicationSchmidt, C., Heinemann, S., Banholzer, V., Nielsen, M. & Siems, F. U., 2023, Springer VS, 411 p.Research output: Book/Report/Anthology > Anthology
Soziale Themen in Unternehmens- und Wirtschaftskommunikation: EinleitungSchmidt, C., Heinemann, S., Banholzer, V., Nielsen, M. & Siems, F. U., 2023, Soziale Themen in Unternehmens- und Wirtschaftskommunikation / Social Issues in Corporate and Business Communication. Springer VS, p. V-XIVElectronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report

2022

Customer Education: Theory and Organizational Challenges of ImplementationLandmann, E., Schirmer, F., Siems, F. U. & Nguyen, B. D., Jan 2022, Proceedings of 21st edition of the International Marketing Trends Conference, Paris-Venice Marketing Trends Association, Rome/Italy 2022. 10 p.Research output: Contribution to book/conference proceedings/anthology/report > Conference contribution
Die Value-Irritant-Matrix als mögliches Instrument zur empirischen Klassifikation von Potenzialen und Grenzen von Smart Services – Ein Anwendungsversuch mit kritischer DiskussionLandmann, E., Siems, F. U., Hafner, N. & Papen, M., 2022, Forum DienstleistungsmanagementElectronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
Lessons Learned from Integrated Marketing Communications: An Integrated Relationship Marketing ApproachSiems, F. U., Landmann, E. & Pilny, H. L., 2022Research output: Contribution to conferences > Paper
On the Management of Broken Hearts: Learnings from the Widow(er)hood Effect for Stakeholder Relationship ManagementSchönitz, M. & Siems, F. U., 2022, 21, 3, p. 226-254, 29 p.Electronic (full-text) versionResearch output: Contribution to journal > Research article