Prof. Dr. Florian Siems

Professor

Mr Prof. Dr. Florian U. Siems

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Hülße-Bau, Room 521 Helmholtzstraße 10

01069 Dresden

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Research priorities

•Customer satisfaction

•Customer requirements life cycle management

•Customer integration management

•Internal marketing

•Customer communication

•Price communication / negotiations

•Marketing strategies

•Technology marketing

VITA

Univ.-Prof. Dr Florian U. Siems has held the Chair of Marketing at Technische Universität Dresden since 1 December 2013. His previous posts included RWTH Aachen University (university professorship in Technology and Service Marketing, 2012-2013; junior professorship in B2B Marketing funded by the "Excellence Initiative", 2008-2012), Salzburg University of Applied Sciences (professorship and headship of department of Marketing, 2005-2008), TU München (lecturer, 2003-2005) and University of Basel (research associate, 1998-2005, doctorate awarded with "summa cum laude", 2002). His thesis on the subject of "price perceptions of services“ received several awards, including the University of Basel's faculty prize and prizes of market research associations in Germany, Switzerland and Austria. Siems has also received awards for his commitment to teaching, including 3^rd place in the 2012 cross-faculty teaching prize awarded by RWTH Aachen University and "Prize for Excellence in Teaching" (in the professor category), for the winter semester 2013/14, summer semester 2014 and winter semester 2014/15 awarded by the Faculty of Economics at TU Dresden. In addition to his activities at universities, Florian Siems has also been, and still is, involved in practical activities, for example as a consultant (employed: 1998-2005; self-employed: 2005-2008) and coach.

Publications Prof. Dr. Florian Siems

80 Entries

2022

Lessons Learned from Integrated Marketing Communications: An Integrated Relationship Marketing ApproachSiems, F. U., Landmann, E. & Pilny, H. L., 2022, Proceedings of 21st edition of the International Marketing Trends Conference, Paris- Venice Marketing Trends Association. Pastore, A., Schmitt, J., Jimenez, J. & Wiedmann, K. (eds.).Research output: Contribution to book/conference proceedings/anthology/report > Conference contribution
On the Management of Broken Hearts: Learnings from the Widow(er)hood Effect for Stakeholder Relationship ManagementSchönitz, M. & Siems, F. U., 2022, In: Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. 21, 3, p. 226-254, 29 p.Electronic (full-text) versionResearch output: Contribution to journal > Research article

2021

Mobility as a Challenge in Relationship Marketing: The Application of Mediatized Interaction Rituals and Symbols for Relationship MaintenancePilny, H. L., Hördemann, K. & Siems, F. U., 2021, Mobilität – Wirtschaft – Kommunikation. Wie die Mobilität von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die Kommunikation verändert. Matrisciano, S., Hoffmann, E. & Peters, E. (eds.). Springer VS, p. 237-252, 16 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report

2020

Customer Education. Möglichkeiten und Grenzen im Marketing ManagementSchönitz, M., Stolz-Römmermann, J. & Siems, F. U., 2020, In: Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis. 2020, 2/2020, 10 p.Research output: Contribution to journal > Research article
Fear Appeals: Relevance and Consequences for Relationship MarketingPapen, M., Boldt, A., Göttling, J. & Siems, F. U., 2020, In: Transfer : Zeitschrift für Kommunikation und Markenmanagement. 66, 2, p. 6-11, 6 p.Electronic (full-text) versionResearch output: Contribution to journal > Research article
Möglichkeiten und Grenzen multimodaler Kommunikation bei technischen Innovationen am Beispiel eines interdisziplinären Forschungsprojektes im Bereich TextiltechnikSiems, F. U., Hütten, A. S. J., Bystrova, O., Holtermann, T., Hehl, A., Schröter, A. & Gries, T., 2020, Werbung für alle Sinne: Multimodale Kommunikationsstrategien. Wahl, S., Ronneberger-Sibold, E. & Luttermann, K. (eds.). VS Verlag für Sozialwissenschaften, Wiesbaden, p. 253-265, 13 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
Olfaktorische Kommunikation als Instrument des Relationship Marketing – eine interdisziplinäre DiskussionPapen, M., Runkehl, J., Freiherr, J., Fehér, K. & Siems, F. U., 2020, Werbung für alle Sinne: Multimodale Kommunikationsstrategien. Wahl, S., Ronneberger-Sibold, E. & Luttermann, K. (eds.). VS Verlag für Sozialwissenschaften, Wiesbaden, p. 127-139, 13 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
The Influence of Childhood Engagement in the Context of Hospitality Service Failure EvaluationPapen, M., Siems, F. U. & Kunz, W., 2020, In: Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. 23 p.Research output: Contribution to journal > Research article
Theory of Classical Conditioning in the Era of Digitalization: A Content Analysis of Current Applications in Social Media MarketingHardner, A., Schönitz, M., Papen, M., Leyh, C. & Siems, F., 2020, In: Transfer : Zeitschrift für Kommunikation und Markenmanagement. 66, 4, p. 6-17, 12 p.Research output: Contribution to journal > Research article
VINDICTIVE WORD-OF-MOUTH ON SOCIAL MEDIA PLATFORMS – AN EMPIRICAL INVESTIGATION OF DRIVERS AND THEIR MEASUREMENTPapen, M., Göttling, J., Heinrich, K., Kraus, L., Leyh, C. & Siems, F., 2020, ECIS 2020 ProceedingsElectronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Conference contribution