Prof. Dr. Florian Siems
Professor
NameMr Prof. Dr. Florian U. Siems
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Research priorities
•Customer satisfaction
•Customer requirements life cycle management
•Customer integration management
•Internal marketing
•Customer communication
•Price communication / negotiations
•Marketing strategies
•Technology marketing
VITA
Univ.-Prof. Dr Florian U. Siems has held the Chair of Marketing at Technische Universität Dresden since 1 December 2013. His previous posts included RWTH Aachen University (university professorship in Technology and Service Marketing, 2012-2013; junior professorship in B2B Marketing funded by the "Excellence Initiative", 2008-2012), Salzburg University of Applied Sciences (professorship and headship of department of Marketing, 2005-2008), TU München (lecturer, 2003-2005) and University of Basel (research associate, 1998-2005, doctorate awarded with "summa cum laude", 2002). His thesis on the subject of "price perceptions of services“ received several awards, including the University of Basel's faculty prize and prizes of market research associations in Germany, Switzerland and Austria. Siems has also received awards for his commitment to teaching, including 3rd place in the 2012 cross-faculty teaching prize awarded by RWTH Aachen University and "Prize for Excellence in Teaching" (in the professor category), for the winter semester 2013/14, summer semester 2014 and winter semester 2014/15 awarded by the Faculty of Economics at TU Dresden. In addition to his activities at universities, Florian Siems has also been, and still is, involved in practical activities, for example as a consultant (employed: 1998-2005; self-employed: 2005-2008) and coach.
Publications Prof. Dr. Florian Siems
2021
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Mobility as a Challenge in Relationship Marketing: The Application of Mediatized Interaction Rituals and Symbols for Relationship Maintenance , 2021, Mobilität – Wirtschaft – Kommunikation. Wie die Mobilität von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die Kommunikation verändert. p. 237-252, 16 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
2020
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Customer Education. Möglichkeiten und Grenzen im Marketing Management , 2020, 10 p.Research output: Other contribution > Other
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Fear Appeals: Relevance and Consequences for Relationship Marketing , 2020, In: Transfer : Zeitschrift für Kommunikation und Markenmanagement. 2, 6 p.Research output: Contribution to journal > Research article
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Möglichkeiten und Grenzen multimodaler Kommunikation bei technischen Innovationen am Beispiel eines interdisziplinären Forschungsprojektes im Bereich Textiltechnik , 2020, Werbung für alle Sinne: Multimodale Kommunikationsstrategien. p. 253-265, 13 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
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Olfaktorische Kommunikation als Instrument des Relationship Marketing – eine interdisziplinäre Diskussion , 2020, 13 p.Research output: Other contribution > Other
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The Influence of Childhood Engagement in the Context of Hospitality Service Failure Evaluation , 2020, 23 p.Research output: Other contribution > Other
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Theory of Classical Conditioning in the Era of Digitalization – A Content Analysis of Current Applications in Social Media Marketing , 2020, 12 p.Research output: Other contribution > Other
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Theory of Classical Conditioning in the Era of Digitalization: A Content Analysis of Current Applications in Social Media Marketing , 2020, In: Transfer : Zeitschrift für Kommunikation und Markenmanagement. 66, 4, p. 6-17, 12 p.Research output: Contribution to journal > Research article
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VINDICTIVE WORD-OF-MOUTH ON SOCIAL MEDIA PLATFORMS – AN EMPIRICAL INVESTIGATION OF DRIVERS AND THEIR MEASUREMENT , 2020, ECIS 2020 ProceedingsElectronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Conference contribution
2019
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An Empirical Investigation into Personal Characteristics’ Effect on Choosing Complaint Channels , 2019, 14 p.Research output: Other contribution > Other