Prof. Dr. Florian Siems

Professor

Mr Prof. Dr. Florian U. Siems

Send email

work

Besucheradresse:

Hülße-Bau, Room 521 Helmholtzstraße 10

01069 Dresden

work Tel.
fax Fax: +49 351 463-37176

Please contact the administration 0351/463-37148

Office hours:

nur nach Vereinbarung

Research priorities

•Customer satisfaction

•Customer requirements life cycle management

•Customer integration management

•Internal marketing

•Customer communication

•Price communication / negotiations

•Marketing strategies

•Technology marketing

VITA

Univ.-Prof. Dr Florian U. Siems has held the Chair of Marketing at Technische Universität Dresden since 1 December 2013. His previous posts included RWTH Aachen University (university professorship in Technology and Service Marketing, 2012-2013; junior professorship in B2B Marketing funded by the "Excellence Initiative", 2008-2012), Salzburg University of Applied Sciences (professorship and headship of department of Marketing, 2005-2008), TU München (lecturer, 2003-2005) and University of Basel (research associate, 1998-2005, doctorate awarded with "summa cum laude", 2002). His thesis on the subject of "price perceptions of services“ received several awards, including the University of Basel's faculty prize and prizes of market research associations in Germany, Switzerland and Austria. Siems has also received awards for his commitment to teaching, including 3^rd place in the 2012 cross-faculty teaching prize awarded by RWTH Aachen University and "Prize for Excellence in Teaching" (in the professor category), for the winter semester 2013/14, summer semester 2014 and winter semester 2014/15 awarded by the Faculty of Economics at TU Dresden. In addition to his activities at universities, Florian Siems has also been, and still is, involved in practical activities, for example as a consultant (employed: 1998-2005; self-employed: 2005-2008) and coach.

Publications Prof. Dr. Florian Siems

80 Entries

2019

An Empirical Investigation into Personal Characteristics’ Effect on Choosing Complaint ChannelsBoepple, H., Göttling, J., Papen, M. & Siems, F. U., 2019, In: Health Services Management Research. 3, 14 p.Research output: Contribution to journal > Research article
Benefits of Convoy Model Theory for Explaining and Controlling Business-to-Customer RelationshipsSaath, M., Schönitz, M., Papen, M. & Siems, F. U., 2019, In: Journal of customer service in marketing & management. 2018, 17, p. 292-310Research output: Contribution to journal > Research article
Customer Education“ – Eine stereotypenbasierte interdisziplinäre DiskussionStolz-Römmermann, J., Siems, F. U. & Niemand, T., 2019, Stereotype in Marketing und Werbung: Interdisziplinäre Perspektiven auf kulturspezifische Wissensrepräsentationen . Janich, N. (ed.). Springer VS, p. 283–299, 17 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report
Eine partnerwahltheoretische Betrachtung von B2B-Beziehungen: Gleich und gleich gesellt sich gern vs. Gegensätze ziehen sich anGöttling, J. & Siems, F. U., 2019, Kooperative Dienstleistungen: Spannungsfelder zwischen Service Cooperation und Service Coopetition (Forum Dienstleistungsmanagement). Bruhn, M. & Hadwich, K. (eds.).p. 131-153, 23 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report
Fear appeals- relevance and consequences for relationship marketingPapen, M., Boldt, A., Göttling, J. & Siems, F. U., 2019, Proceedings der European Marketing Academy (EMAC 2019)Research output: Contribution to book/conference proceedings/anthology/report > Conference contribution
Maintenance strategies and long-distance relationships: An adaption of theories from interpersonal relationship research to marketingSiems, F. U. & Pilny, H. L., 2019, In: Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. 18, 4, 15 p.Research output: Contribution to journal > Research article
Marketing, Relationship Marketing und Digitalisierung – eine kritische Diskussion hierarchischer ModellierungsmöglichkeitenGöttling, J., Siems, F. U., Graichen, J. & Dölz, J., 2019, Digitalisierung und Kommunikation: Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation. Stumpf, M. (ed.). Springer VS, p. 89-105, 17 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report
Potenziale digitaler Assistenzsysteme für die Kommunikation in interdisziplinären EntwicklungsprojektenSchönitz, M., Günthers, T., Hilgers, I., Lorenz, S., Dölz, J., Papen, M. & Siems, F. U., 2019, Digitalisierung und Kommunikation - Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation. Stumpf, M. (ed.). Wiesbaden, p. 369-387, 19 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report
The Effect of Stress on Customer Perception of the Frontline Employee: An Experimental StudyPapen, M., Niemand, T., Siems, F. U. & Kraus, S., 2019, In: Review of Managerial Science. 4, p. 725-747, 23 p.Research output: Contribution to journal > Research article

2018

Advancing Relationship Marketing Theory: Exploring Customer Relationships through a Process-Centric FrameworkHütten, A., Salge, O., Niemand, T. & Siems, F. U., 2018, In: AMS review. 8, p. 39-57, 19 p.Research output: Contribution to journal > Research article