Prof. Dr. Florian Siems
Professor
NameMr Prof. Dr. Florian U. Siems
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Research priorities
•Customer satisfaction
•Customer requirements life cycle management
•Customer integration management
•Internal marketing
•Customer communication
•Price communication / negotiations
•Marketing strategies
•Technology marketing
VITA
Univ.-Prof. Dr Florian U. Siems has held the Chair of Marketing at Technische Universität Dresden since 1 December 2013. His previous posts included RWTH Aachen University (university professorship in Technology and Service Marketing, 2012-2013; junior professorship in B2B Marketing funded by the "Excellence Initiative", 2008-2012), Salzburg University of Applied Sciences (professorship and headship of department of Marketing, 2005-2008), TU München (lecturer, 2003-2005) and University of Basel (research associate, 1998-2005, doctorate awarded with "summa cum laude", 2002). His thesis on the subject of "price perceptions of services“ received several awards, including the University of Basel's faculty prize and prizes of market research associations in Germany, Switzerland and Austria. Siems has also received awards for his commitment to teaching, including 3rd place in the 2012 cross-faculty teaching prize awarded by RWTH Aachen University and "Prize for Excellence in Teaching" (in the professor category), for the winter semester 2013/14, summer semester 2014 and winter semester 2014/15 awarded by the Faculty of Economics at TU Dresden. In addition to his activities at universities, Florian Siems has also been, and still is, involved in practical activities, for example as a consultant (employed: 1998-2005; self-employed: 2005-2008) and coach.
Publications Prof. Dr. Florian Siems
2019
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Benefits of Convoy Model Theory for Explaining and Controlling Business-to-Customer Relationships , 2019Research output: Other contribution > Other
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Customer Education“ – Eine stereotypenbasierte interdisziplinäre Diskussion , 2019, Stereotype in Marketing und Werbung: Interdisziplinäre Perspektiven auf kulturspezifische Wissensrepräsentationen . p. 283–299, 17 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
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Eine partnerwahltheoretische Betrachtung von B2B-Beziehungen: Gleich und gleich gesellt sich gern vs. Gegensätze ziehen sich an , 2019, 23 p.Research output: Other contribution > Other
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Fear appeals – relevance and consequences for relationship marketing , 2019, Proceedings of the European Marketing Academy: EMAC 2019 Annual Conference. A2019-8381Research output: Contribution to book/conference proceedings/anthology/report > Conference contribution
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Maintenance strategies and long-distance relationships: An adaption of theories from interpersonal relationship research to marketing , 2019, 15 p.Research output: Other contribution > Other
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Marketing, Relationship Marketing und Digitalisierung – eine kritische Diskussion hierarchischer Modellierungsmöglichkeiten , 2019, Digitalisierung und Kommunikation: Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation. p. 89-105, 17 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
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Potenziale digitaler Assistenzsysteme für die Kommunikation in interdisziplinären Entwicklungsprojekten , 2019, Digitalisierung und Kommunikation - Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation. Stumpf, M. (ed.). Wiesbaden, p. 369-387, 19 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
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The Effect of Stress on Customer Perception of the Frontline Employee: An Experimental Study , 2019, In: Review of Managerial Science. 4, p. 725-747, 23 p.Research output: Contribution to journal > Research article
2018
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Advancing Relationship Marketing Theory: Exploring Customer Relationships through a Process-Centric Framework , 2018, 19 p.Research output: Other contribution > Other
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Back to the roots – The influence of childhood engagement on hospitality service failure evaluation , 2018Research output: Contribution to conferences > Paper