Prof. Dr. Florian Siems
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Professor
NameMr Prof. Dr. Florian U. Siems
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Research priorities
•Customer satisfaction
•Customer requirements life cycle management
•Customer integration management
•Internal marketing
•Customer communication
•Price communication / negotiations
•Marketing strategies
•Technology marketing
VITA
Univ.-Prof. Dr Florian U. Siems has held the Chair of Marketing at Technische Universität Dresden since 1 December 2013. His previous posts included RWTH Aachen University (university professorship in Technology and Service Marketing, 2012-2013; junior professorship in B2B Marketing funded by the "Excellence Initiative", 2008-2012), Salzburg University of Applied Sciences (professorship and headship of department of Marketing, 2005-2008), TU München (lecturer, 2003-2005) and University of Basel (research associate, 1998-2005, doctorate awarded with "summa cum laude", 2002). His thesis on the subject of "price perceptions of services“ received several awards, including the University of Basel's faculty prize and prizes of market research associations in Germany, Switzerland and Austria. Siems has also received awards for his commitment to teaching, including 3rd place in the 2012 cross-faculty teaching prize awarded by RWTH Aachen University and "Prize for Excellence in Teaching" (in the professor category), for the winter semester 2013/14, summer semester 2014 and winter semester 2014/15 awarded by the Faculty of Economics at TU Dresden. In addition to his activities at universities, Florian Siems has also been, and still is, involved in practical activities, for example as a consultant (employed: 1998-2005; self-employed: 2005-2008) and coach.
Publications Prof. Dr. Florian Siems
2018
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Expertenstatement: Bedeutung der Mitarbeitenden für Marken , 2018, Swiss Marketing Leadership Studie 2018. Geschwindigkeit vs. Beständigkeit. Hannich, F., Huettermann, M., Fuchs, R., Suvada, A., Kübler, D., Barth, L., Heierli, R., Rozumowski, A. & Kiarostami, T. (eds.). Winterthur/Schweiz, p. 24, 1 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
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Kommunikation und Technik , 2018, 4 p.Electronic (full-text) versionResearch output: Other contribution > Other
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Kommunikation und Technik – Ausgewählte neue Ansätze im Rahmen einer interdisziplinären Betrachtung , 2018, 395 p.Research output: Book/Report/Anthology > Monograph
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Preisbezogene Informationen in der Kommunikation richtig vermitteln , 2018, 15 p.Research output: Other contribution > Other
2017
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Alpha and Omega Strategies for Customer Education – An Empirical Study on Strategy Effectiveness , 2017, 8 p.Research output: Other contribution > Other
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Challenges of interdisciplinary cooperation – Adopting Service Blueprinting to Product Engineering , 2017, 11 p.Research output: Other contribution > Other
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Digitale Dialogkommunikation im Online-Kundenservice , 2017, Bruhn, M./Hadwich, K. (Hrsg.): Forum Dienstleistungsmanagement: Dienstleistungen 4.0. Konzepte – Methoden – Instrumente. Wiesbaden, p. 351-373, 23 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
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Expertenstatement: Digitalisierung und die Emotionalisierung der Kundenbeziehungen , 2017, Swiss Marketing Leadership Studie 2017. Emotionen in einer digitalisierten Welt. Huettermann, M., Hannich, F., Fuchs, R., Rüeger, B., Müller, S., Kübler, D., Barth, L. & Haarmann, J. (eds.). Winterthur/Schweiz, p. 14, 1 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
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Funktionsübergreifendes integriertes Management , 2017, Swiss Marketing Leadership Studie 2017. Emotionen in einer digitalisierten WeltResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
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Kommunikation und Technik: 16. Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation , 2017, Book of Abstracts EUKO 2016Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report