Prof. Dr. Florian Siems

Professor

Mr Prof. Dr. Florian U. Siems

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Hülße-Bau, Room 521 Helmholtzstraße 10

01069 Dresden

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Research priorities

•Customer satisfaction

•Customer requirements life cycle management

•Customer integration management

•Internal marketing

•Customer communication

•Price communication / negotiations

•Marketing strategies

•Technology marketing

VITA

Univ.-Prof. Dr Florian U. Siems has held the Chair of Marketing at Technische Universität Dresden since 1 December 2013. His previous posts included RWTH Aachen University (university professorship in Technology and Service Marketing, 2012-2013; junior professorship in B2B Marketing funded by the "Excellence Initiative", 2008-2012), Salzburg University of Applied Sciences (professorship and headship of department of Marketing, 2005-2008), TU München (lecturer, 2003-2005) and University of Basel (research associate, 1998-2005, doctorate awarded with "summa cum laude", 2002). His thesis on the subject of "price perceptions of services“ received several awards, including the University of Basel's faculty prize and prizes of market research associations in Germany, Switzerland and Austria. Siems has also received awards for his commitment to teaching, including 3^rd place in the 2012 cross-faculty teaching prize awarded by RWTH Aachen University and "Prize for Excellence in Teaching" (in the professor category), for the winter semester 2013/14, summer semester 2014 and winter semester 2014/15 awarded by the Faculty of Economics at TU Dresden. In addition to his activities at universities, Florian Siems has also been, and still is, involved in practical activities, for example as a consultant (employed: 1998-2005; self-employed: 2005-2008) and coach.

Publications Prof. Dr. Florian Siems

80 Entries

2017

Expertenstatement: Digitalisierung und die Emotionalisierung der KundenbeziehungenSiems, F. U., 2017, Swiss Marketing Leadership Studie 2017. Emotionen in einer digitalisierten Welt. Huettermann, M., Hannich, F., Fuchs, R., Rüeger, B., Müller, S., Kübler, D., Barth, L. & Haarmann, J. (eds.). Winterthur/Schweiz, p. 14, 1 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report
Funktionsübergreifendes integriertes ManagementSiems, F. U., 2017, Swiss Marketing Leadership Studie 2017. Emotionen in einer digitalisierten WeltResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report
Kommunikation und Technik: 16. Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der WirtschaftskommunikationSiems, F. U., Papen, M., Dölz, J. & Stolz, J., 2017, Book of Abstracts EUKO 2016Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report
Marketing and Human Resource Management – Challenges and Opportunities of an Integrated Perspective in Science and PracticeDölz, J. & Siems, F. U., 2017, In: International journal of business research : IJBR / International Academy of Business and Economics. Vol. 17, p. 87-100, 14 p.Research output: Contribution to journal > Research article
Marketing, Relationship Marketing und Digitalisierung – eine kritische Diskussion hierarchischer ModellierungsmöglichkeitenGöttling, J., Siems, F. U., Graichen, F. & Dölz, J., 2017, Kommunikation und Digitalisierung: 17. Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation: European cultures in business and corporate communivation (EUKO 2017). Stumpf, M. (ed.).p. 11-12, 2 p.Research output: Contribution to book/conference proceedings/anthology/report > Conference contribution
Potenziale digitaler Assistenzsysteme für die Kommunikation in interdisziplinären EntwicklungsprojektenSchönitz, M., Günther, T., Hilgers, I., Lorenz, S., Dölz, J., Papen, M. & Siems, F. U., 2017, EUKO 2017 - Kommunikation und Digitalisierung: Proceedings zur 17. Interdisziplinären Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation - European Cultures in Business and Corporate Communication (EUKO). Stumpf, M. (ed.).p. 80-81, 2 p.Research output: Contribution to book/conference proceedings/anthology/report > Conference contribution
Preis im Relationship Marketing – bestehende Ansätze und ZukunftspotenzialeSiems, F. U. & Röhr, E., 2017, In: Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis. 2017, 6, p. 34-39, 6 p.Research output: Contribution to journal > Research article

2016

Adaptive Assistenzsysteme – Konzeptionell und umsetzbar: Eine interdisziplinäre Betrachtung am Beispiel von AgrarsystemenSiems, F. U., Krzywinski, J., Knöfel, A., Herlitzius, T., Groh, R. & Dölz, J., 2016, Arbeit in komplexen Systemen. Digital, vernetzt, human?!: 62. Kongress der Gesellschaft für Arbeitswissenschaft. Gesellschaft für Arbeitswissenschaften , 7 p., A. 1.4Research output: Contribution to book/conference proceedings/anthology/report > Conference contribution
Awareness of Emotional Intelligence: Implications of the Dunning-Kruger-Effect for Customer-Employee InteractionsDölz, J. & Siems, F. U., 2016, 1st International Conference on Emotional Intelligence in Organizations 2016 (EIO 2016)Research output: Contribution to book/conference proceedings/anthology/report > Conference contribution
Die Rache des Kunden – sozialwissenschaftliche Theorien und deren Relevanz im MediamixPapen, M., Dötsch, J., Niemand, T. & Siems, F. U., 2016, Crossmedia - Kommunikation in kulturbedingten Handlungsräumen: Mediengerechte Anwendung und zielgruppenspezifische Ausrichtung. Schmidt, C. M. (ed.). Wiesbaden: Springer VS, p. 15-32, 18 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report