Prof. Dr. Florian Siems

Professor

Mr Prof. Dr. Florian U. Siems

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Hülße-Bau, Room 521 Helmholtzstraße 10

01069 Dresden

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Research priorities

•Customer satisfaction

•Customer requirements life cycle management

•Customer integration management

•Internal marketing

•Customer communication

•Price communication / negotiations

•Marketing strategies

•Technology marketing

VITA

Univ.-Prof. Dr Florian U. Siems has held the Chair of Marketing at Technische Universität Dresden since 1 December 2013. His previous posts included RWTH Aachen University (university professorship in Technology and Service Marketing, 2012-2013; junior professorship in B2B Marketing funded by the "Excellence Initiative", 2008-2012), Salzburg University of Applied Sciences (professorship and headship of department of Marketing, 2005-2008), TU München (lecturer, 2003-2005) and University of Basel (research associate, 1998-2005, doctorate awarded with "summa cum laude", 2002). His thesis on the subject of "price perceptions of services“ received several awards, including the University of Basel's faculty prize and prizes of market research associations in Germany, Switzerland and Austria. Siems has also received awards for his commitment to teaching, including 3^rd place in the 2012 cross-faculty teaching prize awarded by RWTH Aachen University and "Prize for Excellence in Teaching" (in the professor category), for the winter semester 2013/14, summer semester 2014 and winter semester 2014/15 awarded by the Faculty of Economics at TU Dresden. In addition to his activities at universities, Florian Siems has also been, and still is, involved in practical activities, for example as a consultant (employed: 1998-2005; self-employed: 2005-2008) and coach.

Publications Prof. Dr. Florian Siems

78 Entries

2016

Ethical Reasoning in the Business - to - Business Negotiation: Evidence from Relationships in the Chemical Industry in GermanySiems, F. U., Niemand, T. & Moosmayer, D., 2016, 16 p.Research output: Other contribution > Other
Expertenstatement: Bedeutung und Umsetzungsprobleme der Digitalen TransformationSiems, F. U., 2016, Hannich, F./Fuchs, R./Rüeger, B./Hüttermann, M./Klaas, M./Müller, S./Rauch, M./Bissig, P./Kübler, D. (Hrsg.): Swiss Marketing Leadership Studie 2016. Digitale Transformation im Marketing. Winterthur/SchweizResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
Expertenstatement: Wirksamkeitsmessung als Schwäche des KundenbeziehungsmanagementSiems, F. U., 2016, Hannich, F./Fuchs, R./Rüeger, B./Hüttermann, M./Klaas, M./Müller, S./Rauch, M./Bissig, P./Kübler, D. (Hrsg.): Swiss Marketing Leadership Studie 2016. Digitale Transformation im Marketing. Winterthur/SchweizResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
Kunden im Bedarfslebenszyklus crossmedial begleiten – Möglichkeiten und Grenzen am Beispiel SBBDölz, J., Siems, F. U. & Niemand, T., 2016, Crossmedia - Kommunikation in kulturbedingten Handlungsräumen: Mediengerechte Anwendung und zielgruppenspezifische Ausrichtung. Schmidt, C. (ed.). Wiesbaden, p. 93-110, 18 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
Vom Produktanbieter zum Dienstleister – Eine bedarfslebenszyklusbezogene BetrachtungSiems, F. U. & Niemand, T., 2016, 17 p.Research output: Other contribution > Other

2015

Expert review: Ten years of research on the life event cycle – State of the artSiems, F., Dölz, J. & Niemand, T., 14 Jul 2015Research output: Other contribution > Other
Ally or Dependent? Exploring the Consequences of Stereotypes Towards CustomersHütten, A., Salge, O. & Siems, F. U., 2015Research output: Contribution to conferences > Paper
Cause - related Marketing as a tool for brand management – an empirical studyBruhn, M., Dölz, J., Niemand, T., Siems, F. U. & Schäfer, V., 2015, 16 p.Research output: Other contribution > Other
Customer Education“ – Eine stereotypenbasierte interdisziplinäre DiskussionStolz, J., Niemand, T. & Siems, F. U., 2015Research output: Contribution to conferences > Paper
Customer Integration – A Critical Case - Supported Observation of the Risk of a Marketing TrendBallendat, M., Hütten, A., Antons, A., Niemand, T. & Siems, F. U., 2015, 7 p.Research output: Other contribution > Other