Prof. Dr. Florian Siems

Professor

Mr Prof. Dr. Florian U. Siems

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Hülße-Bau, Room 521 Helmholtzstraße 10

01069 Dresden

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Research priorities

•Customer satisfaction

•Customer requirements life cycle management

•Customer integration management

•Internal marketing

•Customer communication

•Price communication / negotiations

•Marketing strategies

•Technology marketing

VITA

Univ.-Prof. Dr Florian U. Siems has held the Chair of Marketing at Technische Universität Dresden since 1 December 2013. His previous posts included RWTH Aachen University (university professorship in Technology and Service Marketing, 2012-2013; junior professorship in B2B Marketing funded by the "Excellence Initiative", 2008-2012), Salzburg University of Applied Sciences (professorship and headship of department of Marketing, 2005-2008), TU München (lecturer, 2003-2005) and University of Basel (research associate, 1998-2005, doctorate awarded with "summa cum laude", 2002). His thesis on the subject of "price perceptions of services“ received several awards, including the University of Basel's faculty prize and prizes of market research associations in Germany, Switzerland and Austria. Siems has also received awards for his commitment to teaching, including 3^rd place in the 2012 cross-faculty teaching prize awarded by RWTH Aachen University and "Prize for Excellence in Teaching" (in the professor category), for the winter semester 2013/14, summer semester 2014 and winter semester 2014/15 awarded by the Faculty of Economics at TU Dresden. In addition to his activities at universities, Florian Siems has also been, and still is, involved in practical activities, for example as a consultant (employed: 1998-2005; self-employed: 2005-2008) and coach.

Publications Prof. Dr. Florian Siems

86 Entries

2016

Kunden im Life Event Cycle crossmedial begleiten – Eine kritische Diskussion am Beispiel SBBDölz, J., Steffen, D., Siems, F. U. & Niemand, T., 2016, Crossmedia - Kommunikation in kulturbedingten Handlungsräumen: Mediengerechte Anwendung und zielgruppenspezifische Ausrichtung. Schmidt, C. M. (ed.). Wiesbaden: Springer VS, p. 93-110, 18 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report
Vom Produktanbieter zum Dienstleister – Eine bedarfslebenszyklusbezogene BetrachtungSiems, F. U. & Niemand, T., 2016, Forum Dienstleistungsmanagement: Servicetransformation:: Entwicklung vom Produktanbieter zum Dienstleistungsunternehmen. Bruhn, M. & Hadwich, K. (eds.). Gabler, p. 505-521, 17 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report

2015

Expert review: Ten years of research on the life event cycle – State of the artSiems, F., Dölz, J. & Niemand, T., 14 Jul 2015Research output: Other contribution > Other
Ally or Dependent? Exploring the Consequences of Stereotypes Towards CustomersHütten, A., Salge, O. & Siems, F. U., 2015, The European Marketing Academy Conference (EMAC 2015)Research output: Contribution to book/conference proceedings/anthology/report > Conference contribution
Cause - related Marketing as a tool for brand management – an empirical studyBruhn, M., Dölz, J., Niemand, T., Siems, F. U. & Schäfer, V., 2015, In: European journal of management / International Academy of Business and Economics. Vol. 15, p. 77-92, 16 p.Research output: Contribution to journal > Research article
Customer Education“ – Eine stereotypenbasierte interdisziplinäre DiskussionStolz, J., Niemand, T. & Siems, F. U., 2015, Stereotypen und Wissensrepräsentation in Marketing und Werbung: 15. Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO 2015). Janich, N., Kalwa, N. & Rhein, L. (eds.).Research output: Contribution to book/conference proceedings/anthology/report > Conference contribution
Customer Integration – A Critical Case - Supported Observation of the Risk of a Marketing TrendBallendat, M., Hütten, A., Antons, A., Niemand, T. & Siems, F. U., 2015, In: Journal of the Academy of Business & Economics. 15, p. 143-149, 7 p.Research output: Contribution to journal > Research article
Expertenstatement: Die Preisfestsetzung im Produktmanagement von Schweizer UnternehmenSiems, F. U., 2015, Marketing Leadership Studie 2015. Status quo und Trends in Schweizer Unternehmen – Vom Solo zur Symphonie. Crossing Borders. p. 47Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report
Expertenstatement: Die strategische Bedeutung des Marketing in Schweizer UnternehmenSiems, F. U., 2015, Marketing Leadership Studie 2015. Status quo und Trends in Schweizer Unternehmen – Vom Solo zur Symphonie. Crossing Borders, Winterthur/Schweiz, S. 15.. p. 15Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report
Poka Yoke für Dienstleistungen – Ein Ansatz zur Vermeidung von KundenfehlernBrust, L., Papen, M., Schumacher, M. & Siems, F. U., 2015, Forum Dienstleistungsmanagement : Interaktive Wertschöpfung durch Dienstleistungen- Strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken. Bruhn, M. & Hadwich, K. (eds.). Gabler, p. 169-189, 21 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report