Prof. Dr. Florian Siems
© Henrietta Pilny
Professor
NameMr Prof. Dr. Florian U. Siems
Send encrypted email via the SecureMail portal (for TUD external users only).
Research priorities
•Customer satisfaction
•Customer requirements life cycle management
•Customer integration management
•Internal marketing
•Customer communication
•Price communication / negotiations
•Marketing strategies
•Technology marketing
VITA
Univ.-Prof. Dr Florian U. Siems has held the Chair of Marketing at Technische Universität Dresden since 1 December 2013. His previous posts included RWTH Aachen University (university professorship in Technology and Service Marketing, 2012-2013; junior professorship in B2B Marketing funded by the "Excellence Initiative", 2008-2012), Salzburg University of Applied Sciences (professorship and headship of department of Marketing, 2005-2008), TU München (lecturer, 2003-2005) and University of Basel (research associate, 1998-2005, doctorate awarded with "summa cum laude", 2002). His thesis on the subject of "price perceptions of services“ received several awards, including the University of Basel's faculty prize and prizes of market research associations in Germany, Switzerland and Austria. Siems has also received awards for his commitment to teaching, including 3rd place in the 2012 cross-faculty teaching prize awarded by RWTH Aachen University and "Prize for Excellence in Teaching" (in the professor category), for the winter semester 2013/14, summer semester 2014 and winter semester 2014/15 awarded by the Faculty of Economics at TU Dresden. In addition to his activities at universities, Florian Siems has also been, and still is, involved in practical activities, for example as a consultant (employed: 1998-2005; self-employed: 2005-2008) and coach.
Publications Prof. Dr. Florian Siems
2024
-
Chatbots für Dienstleistungen erfolgreich nutzen: Ausgewählte empirische Befunde und Praxisimplikationen, 2024, In: Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis. 41, 4, p. 48-55Research output: Contribution to journal > Research article
-
Destroy It! Reducing Anger After Defective Chatbot Interaction Through Catharsis Objects, 2024, European Conference and Information Systems (ECIS2024)Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Conference contribution
-
Die Kundenaffäre: Eine metapherbasierte Diskussion zu einem erweiterten Verständnis von Formen der Kundenbeziehung und der Kundenkommunikation, 2024, Fortschritt, Innovation, Vision – Szenarien, Bilder, Metaphern und sprachliche Konzepte von Zukunft in der Wirtschaftskommunikation. Eine interdisziplinäre Betrachtung: Proceedings der Jahrestagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation – European Cultures in Business and Corporate Communication (EUKO), IKOM WP. Banholzer, V., Wintermayr, A. & Seiler, E. (eds.). 1 ed., Nürnberg: Technische Hochschule Nürnberg Georg Simon Ohm, Vol. 5. p. 121-122Research output: Contribution to book/conference proceedings/anthology/report > Conference contribution
-
Focusing on the Purpose Marketing Trend: Bridging Political Science for Theoretical Advancements and Strategic Optimization, 2024, Proceedings of 23rd International Marketing Trends Conference 2024 Venice. Pastore, A., Schmitt, J., Jimenez, J. & Wiedmann, K. (eds.).Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Conference contribution
-
Gemeinwohlauffassungen als Zukunftsstrategie in der KI-Werbung, 2024, Fortschritt, Innovation, Vision – Szenarien, Bilder, Metaphern und sprachliche Konzepte von Zukunft in der Wirtschaftskommunikation. Eine interdisziplinäre Betrachtung. Banholzer, V., Wintermayr, A. & Seiler, E. (eds.). 1 ed., Vol. 5. p. 93-94, 2 p.Research output: Contribution to book/conference proceedings/anthology/report > Conference contribution
-
Kundenseitige soziale Kosten durch fehlende Nachhaltigkeit -- Theorie, Ergebnisse einer empirischen Studie und Managementimplikationen, 2024, Sustainable Service Management: Band 1: Nachhaltigkeit aus Sicht von Kunden und Mitarbeitern. Bruhn, M. & Hadwich, K. (eds.). Wiesbaden: Springer Fachmedien Wiesbaden, p. 189-211, 23 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
-
Kund:innendiversität bei Dienstleistungen aus Kund:innensicht – Theorie und Ergebnisse einer empirischen Studie, 2024, Diversity in der Wirtschaftskommunikation. Stumpf, M. (ed.). Wiesbaden: Springer Fachmedien Wiesbaden, p. 91-116, 26 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
-
Perception of rainbow washing – Empirical results from two European countries on a new marketing challenge, 2024, Proceedings of 23rd International Marketing Trends Conference 2024 Venice, Paris-Venice Marketing Trends Association. Pastore, A., Schmitt, J., Jimenez, J. & Wiedmann, K. (eds.).Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Conference contribution
-
The Customer’s Perception of Purpose Marketing: Results of an Empirical Study of a Company-Supported Campaign for the Covid-19 Vaccination in Germany, 2024, In: Transfer : Zeitschrift für Kommunikation und Markenmanagement. 70, 1, p. 32-36, 5 p.Research output: Contribution to journal > Research article
-
Word-of-Mouth Escalation Levels: Theory and Results of an Empirical Study Considering Different Situations and Target Groups, 2024, In: Hermes : Journal of Language and Communication in Business. 64, 64, p. 23–35, 13 p.Electronic (full-text) versionResearch output: Contribution to journal > Research article
This information is provided by the FIS.