Ph.D. successfully completed: Theres Rüger

Our long-time employee, colleague, and friend Theres Rüger successfully defended her dissertation on June 23, 2026, titled“Strategic Brand Communication in Times of New Sociopolitical and Digital Challenges: Studies on Purpose Marketing, Brand Activism, and AI-Driven Customer Interaction”. Dear Theres, congratulations once again, thank you for the wonderful collaboration and your dedication over the past few years, and all the best for your future!