Publications

2022

• Customer Education: Theory and Organizational Challenges of ImplementationLandmann, E., Schirmer, F., Siems, F. U. & Nguyen, B. D., Jan 2022, Proceedings of 21st edition of the International Marketing Trends Conference, Paris-Venice Marketing Trends Association, Rome/Italy 2022. 10 p.Research output: Contribution to book/conference proceedings/anthology/report > Conference contribution
• Die Value-Irritant-Matrix als mögliches Instrument zur empirischen Klassifikation von Potenzialen und Grenzen von Smart Services – Ein Anwendungsversuch mit kritischer DiskussionLandmann, E., Siems, F. U., Hafner, N. & Papen, M., 2022, Forum DienstleistungsmanagementElectronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
• Lessons Learned from Integrated Marketing Communications: An Integrated Relationship Marketing ApproachSiems, F. U., Landmann, E. & Pilny, H. L., 2022Research output: Contribution to conferences > Paper
• On the Management of Broken Hearts: Learnings from the Widow(er)hood Effect for Stakeholder Relationship ManagementSchönitz, M. & Siems, F. U., 2022, In: Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. 21, 3, p. 226-254, 29 p.Electronic (full-text) versionResearch output: Contribution to journal > Research article
• The role of reciprocal behavior for business relationships: A qualitative approachPieperhoff, M. & Göttling, J., 2022Research output: Contribution to conferences > Paper
• Transfer of Autonomous Sensory Meridian Response (ASMR) to Relationship Marketing: Potential Effects on Perceived Customer IntimacyPilny, H. L., Papen, M. & Niemand, T., 2022, In: Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. 2023, 22(1), p. 29-61, 33 p.Electronic (full-text) versionResearch output: Contribution to journal > Research article

2021

• Mobility as a Challenge in Relationship Marketing: The Application of Mediatized Interaction Rituals and Symbols for Relationship MaintenancePilny, H. L., Hördemann, K. & Siems, F. U., 2021, Mobilität – Wirtschaft – Kommunikation. Wie die Mobilität von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die Kommunikation verändert. p. 237-252, 16 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
• The Dark Side of the Halo – Implications of the Horn Effect for the Management of Business-to- Customer Relationships in the Context of Artificial IntelligenceSchönitz, M., 2021, Künstliche Intelligenz im Dienstleistungsmanagement. Vol. 2 Einsatzfelder – Akzeptanz – Kundeninteraktionen. p. 471-495, 25 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report

2020

• Customer-Education-Manager. Ergebnisse einer empirischen Studie zu einem neuen Berufsbild im MarketingStolz-Römmermann, J., 2020, 5 p.Research output: Other contribution > Other
• Customer Education. Möglichkeiten und Grenzen im Marketing ManagementSchönitz, M., Stolz-Römmermann, J. & Siems, F. U., 2020, 10 p.Research output: Other contribution > Other