Publications

2023

• Kommunikationsanwendungen mit Big Data und KI -- technisch fortschrittlich, aber sozial bedenklich? Eine kritische Diskussion zum aktuellen Stand in Forschung und Praxis aus Sicht des Relationship MarketingLandmann, E., Siems, F. U. & Nguyen, B. D., 2023, Soziale Themen in Unternehmens- und Wirtschaftskommunikation: Social Issues in Corporate and Business Communication. Schmidt, C. M., Heinemann, S., Banholzer, V. M., Nielsen, M. & Siems, F. U. (eds.). Wiesbaden: Springer Fachmedien Wiesbaden, p. 173-188, 16 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report
• Lessons learned from COVID-19: Zwischenmenschliche Kommunikation in digitalen Geschäftsbeziehungen -- eine beziehungsmanagementorientierte Betrachtung auf Basis des Event Life CycleLandmann, E., Pilny, H. L., Siems, F. U. & Nguyen, B. D., 2023, Soziale Themen in Unternehmens- und Wirtschaftskommunikation: Social Issues in Corporate and Business Communication. Schmidt, C. M., Heinemann, S., Banholzer, V. M., Nielsen, M. & Siems, F. U. (eds.). Wiesbaden: Springer Fachmedien Wiesbaden, p. 43-58, 16 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report
• Soziale Themen in Unternehmens- und Wirtschaftskommunikation: Social Issues in Corporate and Business CommunicationSchmidt, C., Heinemann, S., Banholzer, V., Nielsen, M. & Siems, F. U., 2023, Springer VS, 411 p.Research output: Book/Report/Anthology > Anthology
• Soziale Themen in Unternehmens- und Wirtschaftskommunikation: EinleitungSchmidt, C., Heinemann, S., Banholzer, V., Nielsen, M. & Siems, F. U., 2023, Soziale Themen in Unternehmens- und Wirtschaftskommunikation / Social Issues in Corporate and Business Communication. Bruhn, M. & Hadwich, K. (eds.). Springer VS, p. V-XIVElectronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report

2022

• Customer Education: Theory and Organizational Challenges of ImplementationLandmann, E., Schirmer, F., Siems, F. U. & Nguyen, B. D., Jan 2022, Proceedings of 21st edition of the International Marketing Trends Conference, Paris-Venice Marketing Trends Association, Rome/Italy 2022. Pastore, A., Schmitt, J., Jimenez, J. & Wiedmann, K. (eds.).10 p.Research output: Contribution to book/conference proceedings/anthology/report > Conference contribution
• Die Value-Irritant-Matrix als mögliches Instrument zur empirischen Klassifikation von Potenzialen und Grenzen von Smart Services – Ein Anwendungsversuch mit kritischer DiskussionLandmann, E., Siems, F. U., Hafner, N. & Papen, M., 2022, Forum DienstleistungsmanagementElectronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report
• Lessons Learned from Integrated Marketing Communications: An Integrated Relationship Marketing ApproachSiems, F. U., Landmann, E. & Pilny, H. L., 2022, Proceedings of 21st edition of the International Marketing Trends Conference, Paris- Venice Marketing Trends Association. Pastore, A., Schmitt, J., Jimenez, J. & Wiedmann, K. (eds.).Research output: Contribution to book/conference proceedings/anthology/report > Conference contribution
• On the Management of Broken Hearts: Learnings from the Widow(er)hood Effect for Stakeholder Relationship ManagementSchönitz, M. & Siems, F. U., 2022, In: Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. 21, 3, p. 226-254, 29 p.Electronic (full-text) versionResearch output: Contribution to journal > Research article
• The role of reciprocal behavior for business relationships: A qualitative approachPieperhoff, M. & Göttling, J., 2022Research output: Contribution to conferences > Paper
• Transfer of Autonomous Sensory Meridian Response (ASMR) to Relationship Marketing: Potential Effects on Perceived Customer IntimacyPilny, H. L., Papen, M. & Niemand, T., 2022, In: Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. 2023, 22(1), p. 29-61, 33 p.Electronic (full-text) versionResearch output: Contribution to journal > Research article