Publications
100 Entries
2020
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Customer Integration Through Virtual Reality Implementation: A SWOT Analysis in the Area of Production Systems , 2020, Augmented Reality and Virtual Reality. p. 253-266, 14 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
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Fear Appeals: Relevance and Consequences for Relationship Marketing , 2020, In: Transfer : Zeitschrift für Kommunikation und Markenmanagement. 2, 6 p.Research output: Contribution to journal > Research article
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Möglichkeiten und Grenzen multimodaler Kommunikation bei technischen Innovationen am Beispiel eines interdisziplinären Forschungsprojektes im Bereich Textiltechnik , 2020, Werbung für alle Sinne: Multimodale Kommunikationsstrategien. p. 253-265, 13 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
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Olfaktorische Kommunikation als Instrument des Relationship Marketing – eine interdisziplinäre Diskussion , 2020, 13 p.Research output: Other contribution > Other
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The Influence of Childhood Engagement in the Context of Hospitality Service Failure Evaluation , 2020, 23 p.Research output: Other contribution > Other
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Theory of Classical Conditioning in the Era of Digitalization – A Content Analysis of Current Applications in Social Media Marketing , 2020, 12 p.Research output: Other contribution > Other
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Theory of Classical Conditioning in the Era of Digitalization: A Content Analysis of Current Applications in Social Media Marketing , 2020, In: Transfer : Zeitschrift für Kommunikation und Markenmanagement. 66, 4, p. 6-17, 12 p.Research output: Contribution to journal > Research article
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VINDICTIVE WORD-OF-MOUTH ON SOCIAL MEDIA PLATFORMS – AN EMPIRICAL INVESTIGATION OF DRIVERS AND THEIR MEASUREMENT , 2020, ECIS 2020 ProceedingsElectronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Conference contribution
2019
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An Empirical Investigation into Personal Characteristics’ Effect on Choosing Complaint Channels , 2019, 14 p.Research output: Other contribution > Other
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Benefits of Convoy Model Theory for Explaining and Controlling Business-to-Customer Relationships , 2019Research output: Other contribution > Other