Publications
100 Entries
2016
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Vom Produktanbieter zum Dienstleister – Eine bedarfslebenszyklusbezogene Betrachtung , 2016, 17 p.Research output: Other contribution > Other
2015
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Expert review: Ten years of research on the life event cycle – State of the art , 14 Jul 2015Research output: Other contribution > Other
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Adapting Scott and Bruce's General Decision-Making Style Inventory to Patient Decision Making in provider Choice , 2015, In: BMC medical informatics and decision making. 35, 4, p. 525-532, 8 p.Electronic (full-text) versionResearch output: Contribution to journal > Letter
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Ally or Dependent? Exploring the Consequences of Stereotypes Towards Customers , 2015Research output: Contribution to conferences > Paper
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Cause - related Marketing as a tool for brand management – an empirical study , 2015, 16 p.Research output: Other contribution > Other
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Complaint management on social networking platforms: An examination of inconsistent complaint behaviour and the identification of potential reduction strategies , 2015, 6 p.Research output: Other contribution > Other
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Customer Education“ – Eine stereotypenbasierte interdisziplinäre Diskussion , 2015Research output: Contribution to conferences > Paper
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Customer Integration – A Critical Case - Supported Observation of the Risk of a Marketing Trend , 2015, 7 p.Research output: Other contribution > Other
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Do Men and Women Laugh About Different Types of Humor? , 2015, 18 p.Research output: Other contribution > Other
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Expertenstatement: Die Preisfestsetzung im Produktmanagement von Schweizer Unternehmen , 2015, Marketing Leadership Studie 2015. Status quo und Trends in Schweizer Unternehmen – Vom Solo zur Symphonie. Crossing Borders. p. 47Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report