Publications

2026

• When Machines Stir Our Conscience – How Conversational Agents Trigger Negative Moral Emotions and the Use of the Macbeth Effect for CounteractionMücksch, J., Brendel, A. B. & Siems, F. U., 24 Feb 2026, In: Business & Information Systems EngineeringElectronic (full-text) versionResearch output: Contribution to journal > Research article
• Be close to your customers – but not too close: The uncanny valley of customer closenessDölz, J., Siems, F. U., Bellger, M. & Papen, M., 2026, Proceedings of 25th International Marketing Trends Conference 2026 Berlin. Pastore, A., Schmitt, J., Jimenez, J. & Wiedmann, K. (eds.).11 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Conference contribution
• Challenges of Customer Education: Discussion from an Organizational and from an Information Systems PerspectiveLandmann, E., Schirmer, F., Siems, F. U. & Bellger, M., 2026, Marketing.Neu.Denken: Impulse für eine Disziplin im Wandel. Bruhn, M., Burmann, C. & Kirchgeorg, M. (eds.). Wiesbaden: Springer Fachmedien Wiesbaden, p. 593-604, 12 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report
• Der Markenfilter von McKinsey: Theorie und ein Modifikationsvorschlag zum Management von StudiengängenNguyen, H. N., Siems, F. U., Blagoev, B. V., Fürstenau, B. & Kemnitz, A., 2026, In: transfer: Zeitschrift für Kommunikation & Markenmanagement. 72, 2, p. 18-23, 6 p.Research output: Contribution to journal > Research article
• Herausforderungen von KI-Chatbots in KundeninteraktionenKober, E., Rüger, T. & Siems, F. U., 2026, In: Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis. 2026, 1, p. 42-49Research output: Contribution to journal > Research article
• Lessons Learned from Integrated Marketing Communications II: A New Extended Integrated Relationship Marketing ApproachSiems, F. U., Landmann, E., Pilny, H. L. & Rüger, T., 2026, Marketing.Neu.Denken: Impulse für eine Disziplin im Wandel. Bruhn, M., Burmann, C. & Kirchgeorg, M. (eds.). Wiesbaden: Springer Fachmedien Wiesbaden, p. 207-218, 12 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report
• Testing Nudging Strategies within Conversational Agents: Promoting Sustainable Shipping Choices Through Different Types of NudgesRüger, T., Janssen, U., Ghaheri, N., Merres, S., Schlegel, V., Schubert, L. & Werner, F., 2026, Proceedings of 25th International Marketing Trends Conference 2026 Berlin. Pastore, A., Schmitt, J., Jimenez, J. & Wiedmann, K. (eds.).9 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Conference contribution
• The Washing Knowledge Model: A First DiscussionNielsen, M., Bellger, M. & Siems, F. U., 2026, Proceedings of 25th International Marketing Trends Conference 2026 Berlin. Pastore, A., Schmitt, J., Jimenez, J. & Wiedmann, K. (eds.).10 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Conference contribution
• Trust Me If You Can: The Role Of Competence, Benevolence, And Integrity When Digital Humans FailMücksch, J., Papen, M., Lichtenberg, S., Brendel, A., Bellger, M. & Siems, F., 2026, ECIS 2026 Proceedings. Vol. 4. 17 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Conference contribution

2025

• Leveraging moral foundations theory in sociopolitical campaigns: an empirical investigation on how brands can persuade university-affiliated consumers with moral reframingRüger, T., Mücksch, J. & Siems, F. U., Nov 2025, In: Journal of Brand Management. 32, 6, p. 484–509, 26 p.Electronic (full-text) versionResearch output: Contribution to journal > Research article