Publications

2015

• Expert review: Ten years of research on the life event cycle – State of the artSiems, F., Dölz, J. & Niemand, T., 14 Jul 2015Research output: Other contribution > Other
• Adapting Scott and Bruce's General Decision-Making Style Inventory to Patient Decision Making in provider ChoiceFischer, S., Soyez, K. & Gurtner, S., 2015, In: BMC medical informatics and decision making. 35, 4, p. 525-532, 8 p.Electronic (full-text) versionResearch output: Contribution to journal > Letter
• Ally or Dependent? Exploring the Consequences of Stereotypes Towards CustomersHütten, A., Salge, O. & Siems, F. U., 2015, The European Marketing Academy Conference (EMAC 2015)Research output: Contribution to book/conference proceedings/anthology/report > Conference contribution
• Cause - related Marketing as a tool for brand management – an empirical studyBruhn, M., Dölz, J., Niemand, T., Siems, F. U. & Schäfer, V., 2015, In: European journal of management / International Academy of Business and Economics. Vol. 15, p. 77-92, 16 p.Research output: Contribution to journal > Research article
• Complaint management on social networking platforms: An examination of inconsistent complaint behaviour and the identification of potential reduction strategiesBruhn, M., Papen, M. & Zingg, D., 2015, 6 p.Research output: Other contribution > Other
• Customer Education“ – Eine stereotypenbasierte interdisziplinäre DiskussionStolz, J., Niemand, T. & Siems, F. U., 2015, Stereotypen und Wissensrepräsentation in Marketing und Werbung: 15. Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO 2015). Janich, N., Kalwa, N. & Rhein, L. (eds.).Research output: Contribution to book/conference proceedings/anthology/report > Conference contribution
• Customer Integration – A Critical Case - Supported Observation of the Risk of a Marketing TrendBallendat, M., Hütten, A., Antons, A., Niemand, T. & Siems, F. U., 2015, In:  Journal of the Academy of Business & Economics. 15, p. 143-149, 7 p.Research output: Contribution to journal > Research article
• Do Men and Women Laugh About Different Types of Humor?Schwarz, U., Hoffmann, S. & Hutter, K., 2015, 18 p.Research output: Other contribution > Other
• Expertenstatement: Die Preisfestsetzung im Produktmanagement von Schweizer UnternehmenSiems, F. U., 2015, Marketing Leadership Studie 2015. Status quo und Trends in Schweizer Unternehmen – Vom Solo zur Symphonie. Crossing Borders. p. 47Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report
• Expertenstatement: Die strategische Bedeutung des Marketing in Schweizer UnternehmenSiems, F. U., 2015, Marketing Leadership Studie 2015. Status quo und Trends in Schweizer Unternehmen – Vom Solo zur Symphonie. Crossing Borders, Winterthur/Schweiz, S. 15.. p. 15Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report