Publications
100 Entries
2022
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Customer Education: Theory and Organizational Challenges of Implementation , Jan 2022, Proceedings of 21st edition of the International Marketing Trends Conference, Paris-Venice Marketing Trends Association, Rome/Italy 2022. 10 p.Research output: Contribution to book/conference proceedings/anthology/report > Conference contribution
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Die Value-Irritant-Matrix als mögliches Instrument zur empirischen Klassifikation von Potenzialen und Grenzen von Smart Services – Ein Anwendungsversuch mit kritischer Diskussion , 2022, Forum DienstleistungsmanagementElectronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
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Lessons Learned from Integrated Marketing Communications: An Integrated Relationship Marketing Approach , 2022Research output: Contribution to conferences > Paper
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On the Management of Broken Hearts: Learnings from the Widow(er)hood Effect for Stakeholder Relationship Management , 2022, In: Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. 21, 3, p. 226-254, 29 p.Electronic (full-text) versionResearch output: Contribution to journal > Research article
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The role of reciprocal behavior for business relationships: A qualitative approach , 2022Research output: Contribution to conferences > Paper
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Transfer of Autonomous Sensory Meridian Response (ASMR) to Relationship Marketing: Potential Effects on Perceived Customer Intimacy , 2022, In: Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. 2023, 22(1), p. 29-61, 33 p.Electronic (full-text) versionResearch output: Contribution to journal > Research article
2021
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Mobility as a Challenge in Relationship Marketing: The Application of Mediatized Interaction Rituals and Symbols for Relationship Maintenance , 2021, Mobilität – Wirtschaft – Kommunikation. Wie die Mobilität von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die Kommunikation verändert. p. 237-252, 16 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
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The Dark Side of the Halo – Implications of the Horn Effect for the Management of Business-to- Customer Relationships in the Context of Artificial Intelligence , 2021, Künstliche Intelligenz im Dienstleistungsmanagement. Vol. 2 Einsatzfelder – Akzeptanz – Kundeninteraktionen. p. 471-495, 25 p.Research output: Contribution to book/conference proceedings/anthology/report > Chapter in book/anthology/report
2020
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Customer-Education-Manager. Ergebnisse einer empirischen Studie zu einem neuen Berufsbild im Marketing , 2020, 5 p.Research output: Other contribution > Other
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Customer Education. Möglichkeiten und Grenzen im Marketing Management , 2020, 10 p.Research output: Other contribution > Other