Research

On the following pages you will find more about our research activities.

Information Research Priorities

Research priorities

•Customer satisfaction •Customer requirements life cycle management •Customer integration management •Internal marketing •Customer communication •Price communication / negotiations •Marketing strategies •Technology marketing

Das Foto zeigt zwei blaue Container mit der Aufschrift "Wissen schafft... Chancen" und "Knowledge creates... fascination", welche auf einer Wiese des Campus der TU Dresden stehen.

Doctorate

A number of new standards affecting doctorates involving Florian Siems as first supervisor have been introduced in the sub-department since Florian Siems assumed the Chair. Please see the pages below for further details.

Publications

On the other pages you will find the current writing list of Prof. Dr. Florian Siems.

Principles in research

Our principles in research:

•Mix of conceptual, qualitative and quantitative methods

•Empirical

•Theoretically founded

•Interdisciplinary

•With a practical orientation