Martha Adolphi, M.Sc.

© Martha Adolphi

Research Associate

Name

Ms Martha Adolphi M.Sc.

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Organization Name

Chair of Business Administration, esp. Environmental Management

Chair of Business Administration, esp. Environmental Management

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Postal address:

TUD Dresden University of Technology IHI Zittau
Professur für Betriebswirtschaftslehre, insbesondere Umweltmanagement Markt 23

02763 Zittau

work Tel.

Academic education

10/2018 - 09/2024 TU Dresden, Master of Psychology Human Performance in Socio-Technical Systems (M.Sc.)

10/2013 - 02/2029 TU Dresden, Bachelor of Psychology (B.Sc. )

Professional background

2015 - 2024 - Freelance work and project management in various projects in the field of civic engagement, networking, further education

2013 - 2023 - Freelance work in the field of adult education for various organizations

Research interests

I explore how companies in regions undergoing structural transformation, such as Görlitz and Bautzen, can not only attract suitable skilled workers but also retain them in the long term. A key factor in this is the concept of “Cultural Fit” – the alignment between the values and expectations of employees and organizations. I am particularly interested in how this approach can be effectively implemented in practice. In collaboration with regional businesses, I develop training formats that support leaders in actively shaping their organizational culture and using it as a tool for employee retention. My aim is to promote a values-based approach to human resources that focuses not on short-term fixes, but on building sustainable relationships.

Voluntary Activities
In addition to my work on the “Cultural Fit” project at IHI Zittau, I have been serving since 2015 on the board of a non-profit organization that is transforming an old textile factory into a space for community, dialogue, and culture.