Support for interdisciplin­ary Online Choice experiment

Björn Verse (C5) and Andrea Hauslbauer (C3) have successfully acquired support for their interdisciplinary research project 'Mobility-as-a-Service' in the form of an academic grant for the online experimental software Sawtooth. Sawtooth is one of the software packages used to conduct discrete choice experiments with large panels of respondents online. After the two doctoral scholarship holders have completed the first part of the qualitative data collection as part of their mixed-method study design, various scenarios and properties of the Berlin Mobility-as-a-Service offer Jelbi will be examined using an online choice experiment. The two colleagues from traffic psychology and corporate environmental economics will program and carry out the experiment using the Sawtooth software.

Discrete choice experiments are an established social and business method for the analysis of economic preferences and are used in particular in transport and environmental economics. In a choice experiment, respondents are asked to choose between different scenarios and alternatives that are defined by a number of properties. In addition, socio-demographic data and individual behavioral attitudes of the respondents are recorded and analyzed. With the econometric analysis of the selection decisions, the relative influence of the properties and their respective characteristics and changes on the individual selection behavior can be determined. The two colleagues' online experiment will start in March 2021.

For more information: https://sawtoothsoftware.com/academics/grants/