bisherige Abschlussarbeiten an der Professur
Nutzergruppenspezifische Mobilitätsangebote und Zielgruppenpotenziale eines intermodalen/multimodalen Angebotes
Art der Abschlussarbeit
Bachelor
Autoren
- B., R.
Betreuer
- Prof. Dr. oec. habil. Ulrike Stopka
- Dipl. Verkehrswirtschaftler, LL.M. René Pessier
Abstract
Bunge, Ricardo: User group specific mobility offers and target group potentials of
an intermodal/multimodal offer
Bachelor Thesis
Technische Universität Dresden, “Friedrich List” Faculty of Transport and Traffic Sciences,
Institute for Transport and Economics, Chair of Information and Communication
Business Management & Economics
Study Program Transport Economics Bachelor of Science, 2016
32 Pages, 3 Figures, 35 References, 10 Appendices
This bachelor thesis overviews the potentials of combined mobility offers, so-called
mobility packages. For further details, reference is made to the practical examples
Hannovermobil, Mobil in Düsseldorf and Mobilkarte Osnabrück. The ÖPNV is the
base of the mobility network, the provider of combined mobility offers. Carsharingcompanies,
taxi services and car rentals can be additional partners in the network.
The mobility services of the mentioned actors are described in consideration of advantages,
barriers, typical users and appropriate ways. Additionally, the following
trends in the mobility behavior of the Germans support the development of combined
mobility offers: young adults use the public transportation more and more, the ownership
of driving licenses drops in major cities, the trend use instead of possession, the
car loses its local value as status symbol to the smartphone, developments in the
field of information and communication technology, a stronger ecologically consumer
behavior, demographic change. Considered target groups for combined mobility offers
are especially public transportation- and car-affin multimodal people. This is ensured
by the reduced organizational effort by which the users are confronted with, if
they behave multimodal outside the package. Additionally, monomodal people can
be generated as costumers, if the mobility packages are an alternative to the ownership
of a passenger car. From the costumer’s perspective the most important advantages
of a mobility package are: specific needs are satisfied by single performance
modules, barriers of multimodal behavior are modified by simple access and
information search, as well as the allocation of all performances from a single source.
Especially the customer acquisition and loyalty, the consolidation of the ÖPNV public
transportation and a positive image are advantages for the partners of the mobility
network.
an intermodal/multimodal offer
Bachelor Thesis
Technische Universität Dresden, “Friedrich List” Faculty of Transport and Traffic Sciences,
Institute for Transport and Economics, Chair of Information and Communication
Business Management & Economics
Study Program Transport Economics Bachelor of Science, 2016
32 Pages, 3 Figures, 35 References, 10 Appendices
This bachelor thesis overviews the potentials of combined mobility offers, so-called
mobility packages. For further details, reference is made to the practical examples
Hannovermobil, Mobil in Düsseldorf and Mobilkarte Osnabrück. The ÖPNV is the
base of the mobility network, the provider of combined mobility offers. Carsharingcompanies,
taxi services and car rentals can be additional partners in the network.
The mobility services of the mentioned actors are described in consideration of advantages,
barriers, typical users and appropriate ways. Additionally, the following
trends in the mobility behavior of the Germans support the development of combined
mobility offers: young adults use the public transportation more and more, the ownership
of driving licenses drops in major cities, the trend use instead of possession, the
car loses its local value as status symbol to the smartphone, developments in the
field of information and communication technology, a stronger ecologically consumer
behavior, demographic change. Considered target groups for combined mobility offers
are especially public transportation- and car-affin multimodal people. This is ensured
by the reduced organizational effort by which the users are confronted with, if
they behave multimodal outside the package. Additionally, monomodal people can
be generated as costumers, if the mobility packages are an alternative to the ownership
of a passenger car. From the costumer’s perspective the most important advantages
of a mobility package are: specific needs are satisfied by single performance
modules, barriers of multimodal behavior are modified by simple access and
information search, as well as the allocation of all performances from a single source.
Especially the customer acquisition and loyalty, the consolidation of the ÖPNV public
transportation and a positive image are advantages for the partners of the mobility
network.
Schlagwörter
Multimodalität; Monomodalität; kombinierte Mobilität; Zielgruppen; Mobilitätsverbund .
Berichtsjahr
2016