Janek Mücksch
© Philipp Ruckau
research Associate
NameMr Janek Mücksch M. Sc.
Kontaktperson für Forschung und Drittmittelprojekte
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Janek Mücksch, M.Sc., is a PhD Student and research associate at the Chair of Marketing at Technische Universität Dresden since July 2022. He received a Bachelor degree at Economics at the Berlin School of Economics and Law in 2018. Between 2019 and 2022 he studied Economics (M.Sc.) with a major in Econometrics at the TU Dresden.
Publications Janek Mücksch
2023
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Interfering in Sustainable Travelling of Customers and Employers: An Empirical Study and Implications to Purpose Marketing from a customer perspective, 2023, Proceedings of 23rd International Marketing Trends Conference 2024 Venice, Paris-Venice Marketing Trends Association. Pastore, A., Schmitt, J., Jimenez, J. & Wiedmann, K. (eds.).Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Conference contribution
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