Dr. Janek Mücksch

2026

• When Machines Stir Our Conscience – How Conversational Agents Trigger Negative Moral Emotions and the Use of the Macbeth Effect for CounteractionMücksch, J., Brendel, A. B. & Siems, F. U., 24 Feb 2026, In: Business & Information Systems EngineeringElectronic (full-text) versionResearch output: Contribution to journal > Research article
• Trust Me If You Can: The Role Of Competence, Benevolence, And Integrity When Digital Humans FailMücksch, J., Papen, M., Lichtenberg, S., Brendel, A., Bellger, M. & Siems, F., 2026, ECIS 2026 Proceedings. Vol. 4. 17 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Conference contribution

2025

• Leveraging moral foundations theory in sociopolitical campaigns: an empirical investigation on how brands can persuade university-affiliated consumers with moral reframingRüger, T., Mücksch, J. & Siems, F. U., Nov 2025, In: Journal of Brand Management. 32, 6, p. 484–509, 26 p.Electronic (full-text) versionResearch output: Contribution to journal > Research article
• Between Tolerance, Embarrassment and Rainbow Washing Suspicion – Perceptions of LGBT Symbols in Business Communication among MenSperling, E., Mücksch, J. & Symmank, C., 2025, Proceedings of 24th International Marketing Trends Conference 2025 Venice. Pastore, A., Schmitt, J., Jimenez, J. & Wiedmann, K. (eds.).10 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Conference contribution
• Eine differenzierte Betrachtung der Ausprägung von Rainbowwashing-Kommunikation: Theorie und Ergebnisse einer empirischen Studie bei jungen Zielgruppen in DeutschlandMücksch, J., Nielsen, M. & Siems, F. U., 2025, New Generation Communication: Die Kommunikation in einer veränderten Welt. Allemann-Ravi, V. (ed.). Wiesbaden: Springer Fachmedien Wiesbaden GmbH, p. 189-212, 24 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report
• More Than a Mascot? The Effect of Conversational Mascots on Donations for Nonprofit OrganizationsRüger, T., Brendel, A., Bellger, M. & Mücksch, J., 2025, ICIS 2025 Proceedings. Nashville, 17 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Conference contribution
• Shame and Guilt when Companies Take a Stance – The Unintended Consequences of Brand ActivismMücksch, J., 2025, Proceedings of 24th International Marketing Trends Conference 2025 Venice. Pastore, A., Schmitt, J., Jimenez, J. & Wiedmann, K. (eds.).Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Conference contribution
• Trust Me, I’m Almost Human – Eine qualitative Untersuchung der Möglichkeiten und Grenzen menschenähnlicher Chatbots für die Vermittlung von sozialer und emotionaler Nähe in Zeiten der DigitalisierungFrank, K., Mücksch, J., Siems, F. U. & Schubert, K., 2025, Digital Analytics im Dienstleistungsmanagement. Forum Dienstleistungsmanagement. Bruhn, M. & Hadwich, K. (eds.). Wiesbaden: Springer Gabler, Wiesbaden, p. 727–750, 24 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report
• When Customers Tell the Story: Customer Storytelling in C2C Interactions and Its Relevance for Service ProvidersNguyen, H. N., Mücksch, J. & Siems, F. U., 2025, EUKO 2025 - Storytelling: The Power of Stories & Narratives in Business Communication & Media Discourses. Olsen, D. (ed.).p. 12Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Conference contribution

2024

• Chatbots für Dienstleistungen erfolgreich nutzen: Ausgewählte empirische Befunde und PraxisimplikationenHecker, M., Brendel, A. B., Pietrantoni, N., Landmann, E., Mücksch, J. & Siems, F. U., 2024, In: Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis. 41, 4, p. 48-55Electronic (full-text) versionResearch output: Contribution to journal > Research article