60 seconds on ... video shoot: The marketing edition

The next three videos in the series "60 seconds on ..." have been shot. On August 19, 2025, Mariam Bellger, Theres Rüger and Janek Mücksch from the Chair of Business Administration, esp. Marketing, sat in front of the camera to give a brief insight into their current research projects on brand activism and chatbots. The final videos will soon be posted on the faculty's YouTube channel.

About the format: "60 seconds on ..." is a science communication format in which early-career researchers from the faculty briefly and concisely present a current research topic in just 60 seconds.

to the playlist of the 60 seconds on ... videos published so far