Profile

Aims

• To teach students that market-oriented corporate management must be viewed as holistic, strategic and networked
  => Understanding of requirements and subject areas in context


• Outline essential design fields and components
  => Knowledge of contents and connections

• Theory-guided training of practice-related application
  => Ability to implement learned facts

Subject-specific methods

Derived from the objectives of subject-specific and interdisciplinary qualification in the area of ​​market-oriented corporate management:

• Lectures on the content of the material
• Seminars for the independent development and critical discussion of the content

In addition, to deepen your own knowledge and to expand personal competence

• Simulation games to learn holistic and quantified relationships between different areas,


• Exercises and case studies / project seminars for the case-specific development of solution concepts as well as


• Training seminars on personality development (rhetoric and personal presentation) with video feedback.

The focus is thus mainly on the interactive development of the content. These teaching methods are supplemented by lectures given by practitioners during the courses as well as site visits.

Recommended basic literatur:

Will be announced at the beginning of the event.