NeuroIS Lab - Hybrid Reality
In 2022, a lab for NeuroIS experiment was established at the Chair of Business Information Systems, esp. Intelligent Systems and Services. The lab enables researchers to conduct studies with state-of-the-art technologies, such as EEG, Eye-Tracking and VR-Gear. The goal of the lab is to enable research on the interaction of humans and computers.
One focus area is understanding how human move between the digital and physical realities and what the influences are on human affection, cognition, and behavior. We call this area of research "hybrid reality". For instance, having a digital virtual reality meeting, switching to a traditional computer interaction (using mouse, keyboard, and screen) and talking with a smart voice assistant can have various benefits (e.g., feeling more connected with co-workers via virtual reality) and drawbacks (e.g., feeling techno stress because of the many interfaces and devices). To understand situations like this and other is at the heart of our research in this lab.
© Michael Kretzschmar
Research Associate
NameDr. R. Stefan Greulich
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