• Open Innovation through digital driven employee involvement: This includes pioneering research in innovation by empowering employee involvement and leveraging the use of technical tools to drive sustainable competitive advantage through innovation.
• Artificial Intelligence as a game changer for employee engagement: Includes the use of artificial intelligence to create innovative solutions and optimize processes.
• Advanced Frugal Innovation: Includes the increasing accessibility to innovation in resource-constrained environments. 

The focus here is on examining the role of trusted intermediaries or incubators in facilitating company-startup collaborations. It also includes the examination of different business models for intermediary agencies.

Includes the consideration of determinants for the strategic decision between publishing, patenting, or neither as a start and building a unique competitive edge for a business. In addition, patent and startup research includes the study of how patents influence venture capital (VC) financing decisions for startups. Additionally, our research also delves into the dynamics of VC deals, spin-offs and their multiplier effects on market growth.

Our research field Entrepreneurship Education includes the facilitation and support of entrepreneurial thinking in the university context as well as the analysis of factors influencing entrepreneurial activity at universities. It also contains the observation of the development of entrepreneurial skills and capabilities from education till the start-up phase of entrepreneurs.