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Chair of Business Administra­tion, esp. Marketing

learn more Chair of Business Administration, esp. Marketing

Important News

You see Professor Florian Siems. © Henrietta Pilny
Chair holder

Prof. Dr Florian Siems has held the Chair of Business Administration, specializing in Marketing, since December 2013.
Studierende © TU Dresden
Teaching

In the Bachelor's degree programme, students become acquainted with "classical" marketing, particularly marketing strategy, information bases as well as product policy and examine price and communication policy in depth. The Master's degree consolidates selected content, particularly in the area of relationship marketing and market research.
Bücher © TU Dresden
Research

The higher-order research focus of the Chair is relationship marketing, i.e. setting up and arranging (long-term) relationships between a company and its stakeholders.
Schild Marketing © Kirsten Johannes Lassig

About the professorship

Prof. Dr Florian Siems has held the Chair of Business Administration, specializing in Marketing, since December 2013.

In the Bachelor's degree programme, students become acquainted with "classical" marketing, particularly marketing strategy, information bases as well as product policy and examine price and communication policy in depth. The Master's degree consolidates selected content, particularly in the area of relationship marketing and market research.

The higher-order research focus of the Chair is relationship marketing, i.e. setting up and arranging (long-term) relationships between a company and its stakeholders.