Environmental Communication and Responsibility

Module Description

Qualification Goals:

The students know the basics of environmental communication as a subarea of corporate reporting, as well as the communication obligations of companies and public institutions in the context of corporate responsibility. They know the marketing aspects of environmental and eco-labels. The students are able to apply the concept of sustainability reporting and critically evaluate report content using qualitative methods.

Contents:

• Different forms of environmental communication and their backgrounds
• Communication obligations of companies and public institutions
• Operational environmental impacts in different sectors and their responsibilities
• Environmental management systems, reporting standards, and their application
• Environmental and eco-labels as communication and marketing instruments
• Case studies, e.g. from the DNK database
• Methods of systematic literature research and content analysis

Lecturer

Prof. Dr. Remmer Sassen