McRae, Amanda

Diploma Thesis:
1906

Topic:
Market analysis for the product "housing construction" in systematised construction in the metropolitan regions of Munich and Augsburg

Editor:
Amanda McRae

University Professor Responsible:
Univ.-Prof. Dr.-Ing. Dipl.-Wirt.-Ing. Jens Otto

Supervisor:
University Supervisor: Dipl.-Ing. Friedjörg Vollmer
Operational Supervisor: Dipl.-Ing. Richard Greß, GOLDBECK Süd GmbH

Editing Period:
08.11.2022 until 15.03.2023

Abstract:
In this paper a market analysis for the product "residential buildings" of GOLDBECK in the metropolitan regions of Augsburg and Munich. In the context of the work the current market development is represented as well as a prognosis regarding the further further development. Based on this, the relevance of different customers is customers is determined and a segmentation into customer groups is carried out. On the supply side, the most relevant competitors are identified and analyzed. The market analysis shows that serial and modular construction, one of the major strengths of strengths of GOLDBECK, is also becoming increasingly relevant for certain customer customer groups. Against the background of current and already now foreseeable future demand for affordable housing in the metropolitan regions of Augsburg and and Munich metropolitan areas, an increasing demand in this segment can be anticipated. can be anticipated. The municipal housing companies in particular are relevant potential customers here. relevant potential customers. On the supply side, the market is fragmented. Nationally and internationally active companies carry out large housing projects to the same extent as regional companies. large-scale projects in the field of housing construction. This initial situation enables GOLDBECK to achieve a significant market position in this segment in the medium term. market position in this segment in the medium term.