Video online: 60 seconds on...Can AI Chatbots Make Us Greener?

How can AI-supported chatbots motivate people to adopt more sustainable behavior - and anchor these habits in the long term? Theres Rüger, research assistant at the Chair of Business Administration, esp. Marketing, answers this question briefly in a new edition of the video series "60 seconds on ...".

As part of the ReCAicle research project, she and her colleagues are investigating how chatbot design influences the behavior and perception of users. Her research ranges from in a targeted manner nudges for more environmentally friendly decisions to insights into how a "human" chatbot can increase customer satisfaction - even if something goes wrong. These insights are valuable for companies developing AI-powered conversational systems to promote sustainability and behavior change.

Watch the video