Management and Marketing

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Summary

In "Management and Marketing" you will learn about various approaches in the field of organizational management, from classic work organization to modern employee management. You will also be introduced to operational marketing instruments such as product, pricing and communication policy. You will also expand your knowledge in the area of innovation management/entrepreneurship. The sub-areas include both qualitative and quantitative approaches and methods.

Typical Questions

• How do you found and manage a technology-oriented company?
• How do you come up with innovative solutions independently? And how do you implement them?
• How can products be successfully launched on the market and positioned as brands?
• What is the marketing mix and how can it be designed?
• How can managers design organizational structures and change processes for sustainable success?

Modules (Selection)

Introductory Level

• Innovation and Product Management (Prof. Dr. Schefczyk)
• Marketing-Mix (Prof. Dr. Siems)
• Unternehmerisches Handeln (Prof. Dr. Schefczyk)
• Essentials of Leadership and Management (Prof. Dr. Razinskas)

Advanced Level

• Businessplanseminar (Prof. Dr. Schefczyk)
• Finanzieren mit Venture Capital (Prof. Dr. Schefczyk)
• Technology Management (Prof. Dr. Schefczyk)
• Managing People and Organizations (Prof. Dr. Razinskas)
• Management and Organization Theory (Prof. Dr. Razinskas)

Career Prospects

With "Management and Marketing", many paths are open to you: from self-employment to line and management functions to activities in marketing, sales, market research, strategy, organizational development, R&D and human resources - be it in companies, consulting, financial institutions or in start-up and development centers.