Nov 09, 2022
What do the media want from me? What do I get out of it?
How to build a mutually beneficial relationship with the media.
On November 15, the TUD press office invites you to the second lecture on science communication. The speaker will be Dr. Christina Berndt, science editor at the Süddeutsche Zeitung. The offer is particularly for researchers of all career levels as well as employees and also students who are interested in the area of science communication and media relations. The lecture will be held in German.
What do the media want from me? What do I get out of it?
How to build a mutually beneficial relationship with the media.
When scientists and journalists work together, two worlds based in very different forms of logic collide. This can lead to misunderstandings and conflict. Why do many inquiries require immediate response? Can I refuse them if I want? Why is no one reporting on my groundbreaking research? Am I at the media’s mercy? In her lecture, Dr. Christina Berndt, scientist, author and editor for the Süddeutsche Zeitung newspaper, provides an overview of the work that journalists do as well as how the media works and what constraints it faces. She also extrapolates on what is necessary for fruitful collaboration. What can individual scientists (along with press offices) do to guarantee this success and how can they ensure that their research is depicted adequately?
Date and time: November 15, 2022 // 2:50 pm to 4:20 pm
Location: Room ABS/E11/H (Cinema "Kino im Kasten")