New Publication: “Makeup Activism on TikTok” by Verena Straub

The 14th issue of the journal Media and Communication features a joint article by Dr. Verena Straub and communication scholar Laura Cervi (Autonomous University of Barcelona). The study examines strategies used to increase the visibility of feminist criticism on the TikTok platform. It focuses on two protest movements as examples— #WomanLifeFreedom and the Latin American #NiUnaMenos —which use popular formats like makeup tutorials and transformation videos to spread their messages, based on an analysis of 200 videos.

The article is available open-access in journal Media and Communication: “Makeup Activism on TikTok: Beauty as Political and Visibility Work Under Platformization”