FAZ Guest Article: Companies Need a Values Compass

In their recent guest article in the Frankfurter Allgemeine Zeitung (FAZ), Markus Scholz, Benedikt Kapteina, and Eckhard Burkatzki argue that many companies take political positions without a clear strategy—often with negative consequences for their reputation. They advocate for a values compass to help businesses act credibly and consistently.

🔗 Read the FAZ article here: Business Administration: Companies Can Quickly Damage Their Reputation

The article ties into the recently published study "Companies, Populism, and Responsibility", conducted at the Chair of Business Administration, specifically Responsible Management. The study examines how German companies perceive and respond to populist movements, with a particular focus on their political self-perception as well as their strategic and communication measures in dealing with populist challenges.

Download the study now!