Public relations
Whether in the form of a website, image film, flyer or newsletter – we control the strategic communication of the School of Engineering Sciences externally and internally. We deliver the crucial information to the right people at the right time. Our target groups are just as diverse as the communication channels: they range from prospective students and high school students, to alumni, students, and the scientific community, all the way to industry and the media. We work closely with the public relations staff in the faculties of Electrical and Computer Engineering, Computer Science, and Mechanical Science and Engineering. We see ourselves as service providers, both for the employees of the School of Engineering Sciences as well as for external target groups and the media.
Activities
- Responsible for strategic communication in the School of Engineering Sciences – identifying issues and topics, and editorial implementation
- Editing of the monthly newsletter
- organization and implementation of division-wide events
- Maintenance and further development of the websites of the school
- Responsibility for the Twitter channel of the School of Engineering Sciences - topic identification and editorial topic setting
- Advising employees on the development of their own social media strategy
- Press relations and expert referrals for media representatives
- Preparation and provision of the most important key figures and current statistics on the Engineering Sciences division
- Maintaining contact and coordination with committees, with the public relations staff of the three faculties of the school, with Directorate 7 Communication and Marketing of the TU Dresden, as well as with the Public Relations Advisor of the other schools
- Collaboration in interdepartmental working groups, e.g. Social Media AG, AG Webteam
© Tobias Ritz
Public Relations Advisor
NameJacqueline Duwe, Dipl.-Medienwiss.
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You would like to introduce others to the School of Engineering Sciences? Take advantage of the promotional film of the school, made in 2017 with funding from the Excellence Initiative of the German Federal and State Governments.
The promotional film of the School of Engineering Sciences is available for download in the following versions:
Short version, length 2:30 min
Unabridged version, length 4:30 min
We shape the world - School of Engineering Sciences TU Dresden © TU Dresden