On the Pulse: Cutting Edge Research on the Power of Social Touch
Humans are by nature social beings tuned to communicate and interact. The sense of touch represents the most complex, direct and intimate, channel of communication and a powerful means of connection between individuals. The development and diffusion of internet-based technologies and virtual environments offer new opportunities of communication and overcoming physical distance. However, the tactile aspects of human-machine communication are overlooked, with a specific neglect of how interpersonal affective touch can promote multisensory and emotional co-presence.
In this blog we discuss the role of affective touch during social interactions with digital others or machines. We present scientific evidence and papers, and interviews with experts.

On the Pulse: Cutting Edge Research on the Power of Social Touch
How does touch shape our emotions, relationships, and interactions—not just with people, but with technology? As digital environments become increasingly integrated into our lives, understanding the role of affective touch is more important than ever.
In this blog, we explore how touch influences human connection and communication, even in the absence of physical presence. Through scientific discussions, expert interviews, and thought-provoking debates, we delve into questions such as:
- Can touch-based interventions reshape psychological well-being?
- How does physical contact—or its absence—affect social development during adolescence?
- Can we build trust with robots, and should we?
- What happens when machines appear vulnerable, and how does this impact human behavior?
By bridging insights from psychology, neuroscience, and technology, we aim to uncover the evolving role of touch in our increasingly digital world.