When creative minds come together at more than 100 locations worldwide from 7th - 9th March 2014, they will be linked by a common goal: to change the world in only 48 hours at the Global Service Jam. How will they do this? By working together on original services to solve people's everyday problems.
 
In Dresden, this event will take place at the Centre for Synergy Enhancement at TU Dresden. As one of the few universities taking part, TU Dresden will play a pioneering role and be actively involved in setting up an innovation culture in science and business. Designers, product and service managers, software architects as well as researchers and scientists will be among the 60 participants in Dresden. They will work according to the basic principles of service design thinking, a creative working method for developing new ideas for services.

The weekend will proceed in line with the various phases of design thinking: understanding, observing, defining points of view, collecting ideas, prototyping and testing. At the beginning of the Jam, the initiators will announce this year's theme via the internet. Then the participants will have two days to design services and prototype them. Last year in Dresden, under the theme of “Growth“, an idea was developed, for example, to help people living in cities grow their own vegetables at home. This works with a transportable vegetable patch equipped with sensors to monitor the plants. A mobile application reminds you to water the plants and provides tips for cultivating them. Also, you can find other people to exchange the vegetables with. All the results of the weekend will subsequently be collected on the web platform “Planet Jam“, the worldwide community can look at them and add comments. After the Jam, the ideas remain with a Creative Commons license on the platform.

The organiser on behalf of TU Dresden is the research project WINIMIS, which develops and tests training courses in the area of innovation and innovation management. The organising team consists of TUD members as well as employees of T-Systems Multimedia Solutions, queo and ujamii, who have been organising the Global Service Jam in Dresden last year. Furthermore T-Systems Multimedia Solutions, queo and ujamii are sponsoring the Global Service Jam in Dresden 2014.

The Global Service Jam in Dresden will at the same time mark the launch of the new Centre for Synergy Enhancement at TU Dresden, one of the measures of Institutional Strategy within the concept of the Excellence Initiative. The central idea of TU Dresden's Institutional Strategy is the “Synergetic University”. As an interface between the disciplines, the Centre for Synergy Enhancement oversees co-operation between the various research institutions within TU Dresden and its partners. The Centre for Synergy Enhancement is a Central Academic Unit headed by Prof. Gunter Henn and will in future serve as an umbrella for projects on the organisation of knowledge at TU Dresden.

Further information on the Global Service Jam and the Dresden Jam programme is available at http://www.servicedesigndresden.de.

Guests interested in the event can visit the Global Service Jam in Dresden if there are free places and if they register in advance.

Media representatives are also warmly invited to attend during the whole weekend. To make appointments for photos and interviews, please get in touch with the contact person mentioned below.

Information für Journalists:
Pierre Herzer
Research Project WINIMIS
phone +49 351 463-32211