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The chair is specialized in teaching and research in information and communications economics and management as a special field of business administration and management focussing on the design, production, offering, marketing and application processes in the information and communication tech-nology (ICT) industry and the economy of electronic communications markets, networks and services. Therefore it focuses on communications processes between spacial separated partners by using ICT infrastructures. The telecommunications market is especially centred with its networks structures, ap-plications and services (keywords are: fixed, mobile, broadband, internet, RFID, telematics etc.). In this context ICT network carrier and service provider as well as customers of ICT services and sys-tems (residential and business user) are considered. Both sites operate on national and international ICT-Markets which are characterized by deep changes from national monopolistic structures to global competition and by enormous innovation speed.

Topics covered:

• Position and function of the ICT industry in the overall economy
• Structures of supply and demand on ICT markets
• Services and applications in different ICT sub-segments (fixed, mobile, radio, broadband, internet etc.)
• Prospects for market entry for new enterprises and market players in sub-markets
• Convergence of networks and applications/services
• Characteristics of the internet economy
• Methods of cost-efficiency-analysis for ICT networks, systems and services
• Success factors, applications, business models and efficiency of e-business and m-business
• Business plans and business cases in telecommunications
• Marketing in ICT industry
• Marketing by using ICT services
• Telecommunications markets and competition
• Quality, customer satisfaction and retention in ICT industries
• Liberalization, regulation and competition in telecommunications markets

Courses in advanced study period (subject communications economics):

Sem.	Core Courses	Hours/ Week	Cr	Type of Course	Examination
WS	Basics of information and communications economics	2/1	4	L/C	WrE 120
SS	Management of ICT companies   Case studies in ICT industries	2/1 2	4   4	L/C L	WrE 120   Paper + presentation
		8	12
Sem.	Supplementary Courses	Hours/ Week	Cr	Type of Course	Examination
WS	Marketing in ICT industries   Seminar for advanced students I   Seminar for advanced students II	2 2   2	3 4   4	L S   S	WrE 90 term paper   term paper
SS	Liberalization, Regulatory Policy and Competition in Telecommunications Markets	2	3	L	WrE 90
WS + SS	Seminar for graduates and Ph.D. students	2		W