Affective and Multi-Perspective Map Communication
Content
Students have a solid understanding of methods and approaches for the strategic use of design and visualisation to address specific target groups or convey a particular message using thematic maps. The relevant fundamentals are taught both in general and in specific terms, i.e. in relation to cartographic representations. Methodologically, students acquire the skills to adopt different perspectives. This applies to the data to be visualised itself, but also to the map user.
The module covers the following topics
- Psychological principles in design
- Emotional and persuasive design
- Vivid map design
- Persuasive cartography
- Viral cartography
- Critical cartography and counter-mapping
Materials
Lecturer
© Mathias Gröbe
Scientific Assistant
NameMs Dr.-Ing. habil. Eva Hauthal
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Professorship for Cartographic Communication
Visiting address:
Hülße-Bau, Room W131 Helmholtzstr. 10
01069 Dresden