Theres Rüger
© Kai Schubert
wissenschaftliche Mitarbeiterin
NameMs Theres Rüger M.Sc.
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Theres Rüger, M. Sc., is a doctoral candidate and research assistant at the Chair of Marketing at the Technische Universität Dresden since March 2023. She completed her Bachelor's degree in Economics with a major in Management and Marketing and a minor in Learning and Human Resource Management at the Technische Universität of Dresden (2017-2020). She also completed her Master's degree in Business Administration (2020-2022) with the same specialization at the Technical University of Dresden.
Publications Theres Rüger
2025
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Purpose Marketing and Brand Activism: The Need for Contextual Strategies, 2025, Proceedings of 24th International Marketing Trends Conference 2025 Venice. Pastore, A., Schmitt, J., Jimenez, J. & Wiedmann, K. (eds.).12 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Conference contribution
2024
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Emergence of Individual Psychological Ownership through Emotions – An Empirical Analysis in the Entertainment Industry, 2024, Proceedings of 23rd International Marketing Trends Conference 2024 Venice, Paris-Venice Marketing Trends Association. Pastore, A., Schmitt, J., Jimenez, J. & Wiedmann, K. (eds.).Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Conference contribution
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Focusing on the Purpose Marketing Trend: Bridging Political Science for Theoretical Advancements and Strategic Optimization, 2024, Proceedings of 23rd International Marketing Trends Conference 2024 Venice. Pastore, A., Schmitt, J., Jimenez, J. & Wiedmann, K. (eds.).Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Conference contribution
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Kundenseitige soziale Kosten durch fehlende Nachhaltigkeit -- Theorie, Ergebnisse einer empirischen Studie und Managementimplikationen, 2024, Sustainable Service Management: Band 1: Nachhaltigkeit aus Sicht von Kunden und Mitarbeitern. Bruhn, M. & Hadwich, K. (eds.). Wiesbaden: Springer Fachmedien Wiesbaden, p. 189-211, 23 p.Electronic (full-text) versionResearch output: Contribution to book/conference proceedings/anthology/report > Chapter in book/Anthology/Report
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The Customer’s Perception of Purpose Marketing: Results of an Empirical Study of a Company-Supported Campaign for the Covid-19 Vaccination in Germany, 2024, In: Transfer : Zeitschrift für Kommunikation und Markenmanagement. 70, 1, p. 32-36, 5 p.Research output: Contribution to journal > Research article
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