Profile
Market-oriented Corporate Management is given high priority in science and practice by the increasing demands on the adaptability and competitiveness of the company.
The external conditional framework is mainly determined by the
- Technology Dynamics,
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International economic interdependence and the associated globalization of markets as well as
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Increasing demands of customers.
Internally, this must be taken into account through a consistent development, design and implementation of resources within the company in a strategic and operational perspective. In addition to requirements for planning and controlling as well as organization and project management, these include, in particular, the fields of restructuring, value-oriented corporate management and organizational development as well as personnel development.
The focus is thus on a research into the success factors that is directed towards the outside and the inside.
The optimization of the company's success are based on the criteria of quality, time, costs and innovation. As a result, for example, there is a need to offer products of higher quality, in less time, at lower cost and with continuous improvement in the market. This is controlled by the Balanced Score Card. Market-oriented corporate management is therefore from a holistic point of view on the one hand applied strategic marketing and on the other hand Total Quality Management with the goal of Business Excellence.
