ELe-com: Empowering Learning

In the ELe-com project, a further education offer on the topic of e-commerce/customer journey is being developed within the ILIAS-based learning management system myFlexNet.de. The aim is to design and implement an AI-supported assistance system for the learning platform, on the basis of which digital learning content is suggested to learners that not only takes into account their learning preferences in terms of learning objective, learning type and learning format, but also their current usage behaviour. In this way, adaptive learning is made possible and learners are more easily guided to the job-related continuing education content that they want and that fits their requirements. The CODIP of the TU Dresden is responsible for the target group and needs analysis as well as the conception and development of the intelligent learning system, which reacts to user behaviour via automated algorithms, and is involved in the conception and production of the micro-learning content.

The project is intended to contribute to increasing the participation in job-related further education of different target groups in the retail sector as well as other sectors.

Funding

The project "Empowering Learning - Enabling adaptive learning in continuing vocational education and training using the example of e-commerce" is funded by the Federal Ministry of Education and Research as part of the programme "INVITE -Innovationswettbewerb Digitale Plattform berufliche Weiterbildung" under the funding code FKZ 21INVI12.

https://www.bmbf.de/de/innovationswettbewerb-invite-11103.html

News

The project can be found at https://www.el-ecom.de.

Objective

The goal of the ELe-com project is to develop an intelligent learning system that guides people straightforwardly to the job-related training they want/need and that enables them to learn successfully based on their user behavior via different learning paths.

Target audience

Middle-level managers from retail companies who already operate or support e-commerce or an online store
Career changers from all industries who sell or want to sell goods or services over the Internet
All those for whom knowledge of the customer journey in e-commerce is important.

Project period

01.05.2021-30.04.2024 (36 months)

Team