Courses
Software as a Business
Lecture with internship (WS 20) - LectureIntroduction
Selling software is difficult, because software obeys other business models than physical products. This course introduces modern software business models, and structures innovation management as well as startup founding around this. Inspired by the Lean Startup movement in California, essential success factors for business cases are discussed. What is a "minimal viable product (MVP)"? What are "business model canvases (BMC)"? Along the lectures of Prof. Aßmann, several entrepreneurs report about their experiences with the founding of startup.
At the same time, a Praktikum/internship of 2 SWS is conducted. Students work in groups of 5-6 people and work out a business model for an app of an IoT platform.
At the same time, a Praktikum/internship of 2 SWS is conducted. Students work in groups of 5-6 people and work out a business model for an app of an IoT platform.
Organisation
Software as a Business (SAAB) is a course with group internship at 2/0/2 SWS (6 cp). Lectures and internship are both held in English. The lecturer is Prof. Dr. Uwe Aßmann, as well as some industrial experts.
The course takes place every week on Monday, 9:20 (INF E023) and Friday, 14:50 (INF E023). Some of the dates are lectures, others are internship lectures or consultancy dates for the internship groups.
The course takes place every week on Monday, 9:20 (INF E023) and Friday, 14:50 (INF E023). Some of the dates are lectures, others are internship lectures or consultancy dates for the internship groups.
Order of lectures and internship lectures
The experience show, that the lexture has a very dynamic character, as well as agile software development processes. Please, be aware that the order and content of the dates may change frequently. Please, consult the web frequently!
Pitch sessions are particularly important. In these, you have to show and demo something of your group's work, and they will give you comments of everybody in the course. This will help you to improve your business model.
Pitch sessions are particularly important. In these, you have to show and demo something of your group's work, and they will give you comments of everybody in the course. This will help you to improve your business model.
Structure of the lecture
0 - Introduction | ||
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2020-10-26 (ST) | Introduction | |
Course start. Overview of the course. Innovation Success Stories, Successful entrepreneurs, Social entrepreneurs. | ||
2020-10-30 (ST) | Basic Tools for Lean Startup | |
Basic Patterns, Tools of Lean Startup. The innovators toolbox. Basic know-how about business models. Business model canvas. Lean canvas. Other canvases. | ||
2020-11-02 (ST) | Introduction to LINC Innovation Management Platform + IoT Platform & Examples | |
Demonstration of the web-based collaboration and innovation management platform LINC:
| ||
2020-11-06 (DD|e) | Internship Group Division | |
Presentation of Cube-Its our IoT platform. Division into groups. | ||
2020-11-06 (DD|e) | Presentation of Dresden exists | |
Dresden exists:
| ||
2020-11-09 (ST) | Lean Startup | |
Overview of process "Lean Startup". | ||
I - Problem-Solution Fit | ||
2020-11-09 (ST) | Problem-Solution-Fit with Customer Interviews (Early Feedback) | |
Customer interviews for customer analysis and modeling. Hypothesis testing about the customer model. | ||
2020-11-13 (DDe) | Explore User Needs | |
Explore users need - with moodboard, customer interview, customer analysis with Pain-Gain Canvas or Problem-Canvas | ||
2020-11-16 (ST) | Question-Driven Customer Guidance | |
Customer Guidance (Development). How to create the right questions for a customer interview. How to move the customer forward in his journey. | ||
2020-11-20 (DDe) | Problem-Solution-Fit mit Design Thinking | |
Point-of-view with VPC, an important method for problem-solution fit. Moderated by dresden|exists. | ||
2020-11-23 (ST) | Question-oriented selling interview methods | |
For customer interviews, question-oriented methods such as SPIN and solution-selling are popular. They help to travel with the customer in his journey. | ||
2020-11-27 (DDe) | Idea Generation in Design Thinking | |
Brain writing, 6-3-5 idea generation method. | ||
2020-11-30 (ST) | Deep Pain-Gain Analysis | |
Value Proposition Canvas and Customer Journey. Deep Pain. Deep Gain. Pain-Gain Banana. Pain Canvas. Pain Killer Canvas. Stickiness Analysis. | ||
2020-11-30 (ST) | Ultimate Competitive Advantage | |
Competitive Advantage and its dimensions. Ultimate Competitive Advantage (UCA) and moonshots. | ||
2020-12-04 (all) | 1st Feedback loop - Pitch | |
1st Feedback loop - Pitch (Problem, Findings, Idea) of MVV of all groups to get feedback of all groups. PLEASE prepare a 5-minute NABC pitch. Think about Pain level (strong need), Gain Level (strong benefit) and Ultimate Competititive Advantage. "Make sure that your product is a pain killer and not a vitamin." | ||
II - Product-Market Fit | ||
2020-12-07 | Magnetic Pitches | |
Magnetic pitches. How to spoil your pitch. Different forms of pitches. | ||
2020-12-07 (ST) | Landing Page and Smoke Video Production | |
How to produce a "killer" landing page and smoke video for your MVP. Demonstration of successful examples. Magnetic headlines. Opt-In. How to use nABC to produce a video. | ||
2020-12-11 (ST) | Product Management for Survival in the Market | |
Product management (operational and strategic). Examples of products. Release management. | ||
2020-12-14 (ST) | Creation of Minimal Viable Product (MVP) | |
Feature modeling of the MVP. Idea and feature variation. Consultation about which technologies to do a prototype of the product. | ||
2020-12-18 | Consultation | [tba] |
Consultation about landing pages, smoke videos, customer interviews. | ||
2021-01-04 | From Values to Features to Components | |
From Values to Features, and from Features to product Components. How to derive the components of the product from the feature tree, and how to dervie a feature tree from the value tree and the canvas trees. Lean models and their formalization in Constraint Part Grammars. | ||
2020-01-08 (ST) | Staged Feature Configuration and Triple BMC | |
Staged configuration of feature models and the distribution of the stages to suppliers and partners. The triple BMC for social and environmental impacts. | ||
III - Scale | ||
2021-01-11 (ST) | Scalable Business Models | |
Discriminators for varying the customer segment. Customer-driven business models. | ||
2021-01-14 (all) | 2nd Feedback loop - Smoke Website and Video Pitch | |
Every group pitches its landing page website and smoke video. | ||
2021-01-18 (ST) | Product Line Business Models | |
Product familiies, product matrices. Regional product families. Discriminators for dimensional variation of a product line. | ||
2021-01-22 (all) | Consultation about MVP Pitch | |
Consultation about the pitch of the MVP on Feb 1: "done is better than perfect". Please pose questions about a MVP pitch it with a 5 min. presentation with NABC. | ||
2021-01-25 | Software Ecosystems | |
Software ecosystems, a very scalable business model. Apps with mixed value creation. Roles in a software ecosystem. How to scale on an IoT platform. How to create a software ecosystem. What does this mean for your app on Cube-It, Beer-Mat, Smart-Shirt? | ||
2021-01-29 | Visit at ? | |
tba | ||
IV - Dungeon of Dragons | ||
2020-02-01 (all) | Dungeon of Dragons (Höhle der Drachen) | |
Pitch of all groups in front of the investors and experts ("Dragons", Drachen). THIS IS FROM 16:40-19:00, to have a little bit more time. | ||
2020-02-05 | Visit at Wandelbots (tentative) | |
We visit Wandelbots, one of the most successful Dresden startups in the last years. It is located in Tiergartenstrasse, Dresden, near Carolaschlösschen. Wandelbots GmbH, Tiergartenstr. 38 · 01219 Dresden. Stay tuned, this is cool! | ||
VII - Open | ||
0001-01-01 | Watch Techcrunch Disrupt Berlin Live | |
Today, in Berlin the final day of Techcrunch Disrupt Berlin. We will watch streams of pitches of the 5 finalists of Techcrunch . The winner of last year was Lia, a startup for pregnancy tests. Guess what is the winner today. | ||
2020-01-06 | Lecture of External Expert | |
Matthias Walter from Platform innovation Kit will talk about multi-sided platforms and ecosystems. | ||
0001-01-01 | Lecture of External Expert | |
Dirk Röhrborn will talk about the development of his company communardo and its role in the Atlassian ecosystem. | ||
2020-01-20 | Pre-Startup Presentation | |
Presentation of a pre-startup (still disclosed), working towards a BMBF exist grant. | ||
0001-01-01 | Lecture of External Expert | |
Frank Lindner and Frau Beyer from seedmatch visits us: Crowdsourcing. Venture Capital. Networking. |