Courses
Software as a Business
Lecture with internship (WS 21) - LectureIntroduction
Selling software is difficult, because software obeys other business models than physical products. This course introduces modern software business models, and structures innovation management as well as startup founding around this. Inspired by the Lean Startup movement in California, essential success factors for business cases are discussed. What is a "minimal viable product (MVP)"? What are "business model canvases (BMC)"? Along the lectures of Prof. Aßmann, several entrepreneurs report about their experiences with the founding of startup.
At the same time, a Praktikum/internship of 2 SWS is conducted. Students work in groups of 5-6 people and work out a business model for an app of an IoT platform.
At the same time, a Praktikum/internship of 2 SWS is conducted. Students work in groups of 5-6 people and work out a business model for an app of an IoT platform.
Organisation
Software as a Business (SAAB) is a course with group internship at 2/0/2 SWS (6 cp). Lectures and internship are both held in English. The lecturer is Prof. Dr. Uwe Aßmann, as well as some industrial experts.
The course takes place - in presence - every week on Monday, 9:20 (INF E023) and Friday, 14:50 (INF E023). Videos of the last years are also availabe. Some of the dates are lectures, others are internship lectures or consultancy dates for the internship groups.
The course takes place - in presence - every week on Monday, 9:20 (INF E023) and Friday, 14:50 (INF E023). Videos of the last years are also availabe. Some of the dates are lectures, others are internship lectures or consultancy dates for the internship groups.
Order of lectures and internship lectures
The experience show, that the lexture has a very dynamic character, as well as agile software development processes. Please, be aware that the order and content of the dates may change frequently. Please, consult the web frequently!
Pitch sessions are particularly important. In these, you have to show and demo something of your group's work, and they will give you comments of everybody in the course. This will help you to improve your business model.
Pitch sessions are particularly important. In these, you have to show and demo something of your group's work, and they will give you comments of everybody in the course. This will help you to improve your business model.
Structure of the lecture
0 - Introduction | ||
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2021-10-11 | Introduction | |
Course start. Overview of the course. Innovation Success Stories, Successful entrepreneurs, Social entrepreneurs. | ||
2021-10-15 | Internship Group Division | |
Presentation of group topics. Presentation of tooz, matchinIt and Cube-Its, our IoT platform. Division into groups. | ||
2021-10-15 | Presentation of Dresden exists | |
Dresden exists:
| ||
2021-10-18 | Basic Tools for Lean Startup | |
Basic Patterns, Tools of Lean Startup. The innovators toolbox. Basic know-how about business models. Business model canvas. Lean canvas. Other canvases. | ||
2021-01-22 | Lean Startup | |
Overview of process "Lean Startup". How to reduce risks while innovating and startup-founding. | ||
2021-10-25 | Introduction to LINC Innovation Management Platform + IoT Platform & Examples | |
Demonstration of the web-based collaboration and innovation management platform LINC:
| ||
I - Problem-Solution Fit | ||
2021-10-25 | Problem-Solution-Fit with Customer Interviews (Early Feedback) | |
Customer interviews for customer analysis and modeling. Hypothesis testing about the customer model. | ||
2021-10-29 | Explore User Needs | |
Explore users need - with moodboard, customer interview, customer analysis with Pain-Gain Canvas or Problem-Canvas | ||
2021-11-01 | Question-Driven Customer Guidance | |
Customer Guidance (Development). How to create the right questions for a customer interview. How to move the customer forward in his journey. | ||
2021-11-05 | Problem-Solution-Fit mit Design Thinking | |
Point-of-view with VPC, an important method for problem-solution fit. Moderated by dresden|exists. | ||
2021-11-08 | Question-oriented selling interview methods | |
For customer interviews, question-oriented methods such as SPIN selling and solution-selling are popular. They help to travel with the customer in his journey. | ||
2021-11-12 | Idea Generation in Design Thinking | |
Brain writing, 6-3-5 idea generation method. | ||
2021-11-15 | Deep Pain-Gain Analysis | |
Value Proposition Canvas and Customer Journey. Deep Pain. Deep Gain. Pain-Gain Banana. Pain Canvas. Pain Killer Canvas. Stickiness Analysis. | ||
2021-11-15 | Ultimate Competitive Advantage | |
Competitive Advantage and its dimensions. Ultimate Competitive Advantage (UCA) and moonshots. | ||
II - Product-Market Fit | ||
2021-11-22 | Magnetic Pitches | |
Magnetic pitches. How to spoil your pitch. Different forms of pitches. | ||
2021-11-26 | Consultation | [tba] |
Consultation about landing pages, smoke videos, customer interviews. | ||
2021-12-10 | Landing Page and Smoke Video Production | |
How to produce a "killer" landing page and smoke video for your MVP. Demonstration of successful examples. Magnetic headlines. Opt-In. How to use nABC to produce a video. | ||
2021-12-13 | Product Management for Survival in the Market | |
Product management (operational and strategic). Examples of products. Release management. | ||
III - MVP Construction | ||
2021-12-17 | Consultation | [tba] |
tba. | ||
2021-12-06 | 1st Feedback loop - Pitch | |
1st Feedback loop - Pitch (Problem, Findings, Idea) of MVV (minimal viable vision) of all groups to get feedback of all other groups. Please prepare a 5-minute NABC pitch. Think about Pain level (strong need), Gain Level (strong benefit) and Ultimate Competititive Advantage. "Make sure that your product is a pain killer and not a vitamin." | ||
2021-12-20 | 2nd Feedback loop - Smoke Website and Video Pitch | |
Every group pitches its landing page website and smoke video. | ||
2021-12-20 | Creation of Minimal Viable Product (MVP) | |
Feature modeling of the MVP. Idea and feature variation. Consultation about which technologies to do a prototype of the product. | ||
2022-01-03 | From Values to Features to Components | |
From Values to Features, and from Features to product Components. How to derive the components of the product from the feature tree, and how to dervie a feature tree from the value tree and the canvas trees. Lean models and their formalization in Constraint Part Grammars. | ||
2022-01-10 | Staged Feature Configuration and Triple BMC | |
Staged configuration of feature models and the distribution of the stages to suppliers and partners. The triple BMC for social and environmental impacts. | ||
IV - Scale | ||
2022-01-10 | Scalable Business Models | |
Discriminators for varying the customer segment. Customer-driven business models. | ||
2022-01-14 | Consultation | |
Consultation with DD Exist. | ||
2022-01-17 | Product Line Business Models | |
Product familiies, product matrices. Regional product families. Discriminators for dimensional variation of a product line. | ||
2022-01-17 | Software Ecosystems | |
Software ecosystems, a very scalable business model. Apps with mixed value creation. Roles in a software ecosystem. How to scale on an IoT platform. How to create a software ecosystem. What does this mean for your app on Cube-It, Beer-Mat, Smart-Shirt? | ||
2022-01-21 | Lecture of External Expert: Bootstrapping an IoT company | |
René Gastmeier, Coderitter, Founder: There are basically three different ways of becoming self employed. Becoming a freelancer, starting a company in the university or starting a company completely by your own. The latter one is the most difficult way which will require you to do everything by yourself. In the midst of the countless tasks you will be forced to approach every single one in a very lean approach. The reason for that is simple, your time and your available money will be a very limited resource. In this lecture, Coderitter will give you an overview over all the aspects of a company that you need to get right. We will discuss the challenges and the way you need to think if you want to find a lean solution for these. | ||
2022-01-21 | Test of MVP Pitch | |
All groups do a test presentation of their MV pitch, to prepare the "Dungeon of Dragons" on Jan 31: "done is better than perfect". Please prepare a MVP pitch with software demo, and we will comment on it. | ||
2022-01-24 | External Expert - Corporate Venture Building | |
Presentation of Matthias Walter from company fastbreak.one. Der Vortrag zeigt moderne Formen des Aufbaus von neuen Wachstumspfaden für gestandene Unternehmen. Es werden mehrere Beispiele aus dem Venture Portfolio der Firma mit eingebracht. | ||
2022-01-28 | External Expert Steve Federow - Arbeitskreis Startup Silicon Saxony | |
Steve Federow will present the opportunities of the network Silicon Saxony and its Arbeitskreis "Startup". | ||
V - Dungeon of Dragons | ||
2022-01-31 | Dungeon of Dragons (Höhle der Drachen) | |
Pitch of all groups in front of the investors and experts ("Dragons", Drachen).
This event takes place from 9:00-11:00, to have a little bit more time. It will be online in this [br href="https://bbb.tu-dresden.de/b/ale-lz5-dpi-dij"]BBB room . | ||
2022-02-04 | Visit at Wandelbots (tentative) | |
We visit Wandelbots, one of the most successful Dresden startups in the last years. It is located in Tiergartenstrasse, Dresden, near Carolaschlösschen. Wandelbots GmbH, Tiergartenstr. 38 · 01219 Dresden. Stay tuned, this is cool! | ||
VII - Open | ||
0001-01-01 | Lecture of External Expert | |
tba. |